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Posted March 06, 2022
Raycon Inc.

Influencer Marketing Associate

Raycon Inc.
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

About Raycon

Raycon is here to shake the consumer electronics industry to its core by proving that premium audio doesn’t have to price people out. We’re here to defy the industry by tailoring our tech to the people– giving them booming audio and luxurious comfort. By listening to our customers we’ve become one of the fastest-growing D2C brands out there (we’ve hit 1 million customers and on track to hit 2 million soon!). And best of all, we’re nowhere near done.

Our products have been co-signed by celebrities like P. Diddy, Justin Bieber, Migos, Snoop Dogg just to name a few. We’ve also gotten shout outs from Forbes, CNN, Mashable, Cheddar and Billboard.

We’re blowing up right now and that’s where you come in. We need people ready to hit the ground running, because Raycon is going places. Ready for the ride? Learn more at rayconglobal.com.

About The Role

Raycon is looking for a passionate and energetic Influencer Associate who’s excited about Raycon and Influencer Marketing. As an influencer-driven brand, we are expanding our brand presence with aligned and relevant influencers across social media platforms.

The ideal candidate has experience working with Influencers in the past and digital performance marketing, preferably with a direct-to-consumer brand. You are familiar with eCommerce and comfortable with retail operations processes, inventory management and accuracy.

This role will report directly to our Influencer Manager. This is a full-time position and includes a competitive base salary and benefits. The preferred location for this role is onsite in our New York office.

What You'll Be Doing

  • Create and manage on-brand and high-performance influencer efforts and coordinate communication across a broad and diverse influencer ecosystem
  • Streamline operational processes related to our influencer marketing efforts, which will include organizing and shipping samples, corresponding, and following up with influencers
  • Source, develop, and pitch new partnerships and assist in influencer sourcing
  • Analyze and track influencer KPIs and campaign performance on daily, weekly and monthly cadence, optimize campaigns to reach our growth & ROI goals
  • Identify and evaluate channel expansion opportunities to help us reach target customers, expand our reach, and stay on top of the latest trends
  • Contribute to overall Influencer strategy and our roadmap

Qualifications & Skills

  • 2+ years of experience in marketing, with at least 1 dedicated to influencer performance marketing and strong preference for experience in DTC eCommerce
  • Working knowledge of the Influencer landscape across social media platforms
  • Experience with negotiating terms and rates in prior work experiences
  • Analytical, structured thinker who is comfortable with numbers and has Excel experience with a track record of leveraging insights to optimize campaigns
  • Working knowledge of the influencer landscape across all social media platforms.
  • Prior experience with influencer marketing platforms a plus, as well as negotiating terms
  • A highly organized “doer” with an exceptional ability to prioritize, multitask, work autonomously, and communicate proactively
  • Strong orientation towards process, efficiency and organization
  • Excellent communication and interpersonal skills, with ability to work with the team at all levels in a highly collaborative environment
  • Ability to multi-task and execute amongst competing priorities in a dynamic, fast-paced organization
  • Analytical, structured thinker has Excel experience with a track record of leveraging insights to optimize campaigns; marketing KPIs a plus!
  • You’re a problem solver. You’ve “Escaped the Room”. You can think on your feet, with analytical skills a huge plus
  • You are not afraid of challenges. Taking large and calculated risks do not unnerve you and you embrace the responsibility
  • You’re open-minded. To learning new things, being around new people, mentorship, feedback, and learning and growing in your role
  • You have passion. Maybe you’re an amateur pinball player, a writer, a car enthusiast, a side hustler. You know what it’s like to be a go-getter and you embrace it
  • You have a sense of humor. You know life’s too short to take yourself too seriously

Our Mission:

We’re here to democratize technology and enable inspirational audio experiences for everyone around the world. We’ll do so by designing accessible products that are thoughtfully designed, affordable, and born of genuine consumer needs.

Growth Potential: Work in a $800B+ market and growing

  • The consumer electronics industry is massive, global, and growing!
  • More specifically, the wireless audio industry will soon grow to a $100B+ market with fast growth as new technology is introduced
  • 70%+ of smartphone users are still using wired earphones today
  • Raycon has hit 1m customers and on track this year to hit 2m customers

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