Senior Social Marketing Specialist

ESPN is seeking a Sr. Social Marketing Specialist who will function across ESPN CreativeWorks (ESPN’s

Creative Agency), ESPN Marketing, and the ESPN Social editorial team to ensure an always-on partnership

focused on the development and distribution of engaging content that will thrive on ESPN-branded social

media channels. The ideal candidate will have an unstoppable work ethic, strong interpersonal skills, and

experience creating compelling social media content. Those applying should also be prepared to attend

frequent meetings in ESPN’s New York City offices.

May be flexible on position location to NY, CT or CA

Responsibilities :

• Concept and create social-optimized extensions of ESPN brand marketing campaigns to drive engagement across ESPN social channels while ensuring partnership consistency and collaboration with ESPN Marketing teams.
• Ideate social strategy for ESPN owned and operated marketing properties.
• Lead communication between ESPN social and various ESPN marketing teams to ensure promotion and/or support for company priorities.
• Actively participate in all necessary social-specific marketing meetings, including campaign brainstorms, live event support and meeting with external creative partners.
• Have a deep understanding of all social platforms, including the frequent product and algorithm changes, and how both impact the ability to create and distribute high engaging marketing content.
• Maintain a critical eye over content quality and brand tone.
• Lead the planning and posting of marketing social media content.
• Define KPIs to track success before and after marketing social campaigns.
• Stay up to date on the latest social media tools and trends, including an understanding of how other companies are leveraging social for brand extensions.
• Participate in the RFP process by brainstorming and providing insights for creative writers/developers.
• Educate marketing partners on social editorial best practices.
• Output subject to oversight by supervisors and peers to ensure audience interest, accuracy, and adherence to established editorial procedures.
• Sports take place on nights, weekends and holidays and those shifts will be regular and required.
  
  

Basic Qualifications :

• Minimum of 3 years of experience in social media, social marketing, or a closely related field
• Minimum of 1 year of experience using video editing software (e.g. Final Cut, Premiere, After Effects)
• Minimum of 1 year of experience using photo editing software (e.g. Photoshop, InDesign)
• Superb social media content ideation skills
• Elite knowledge of the sports social media landscape, including current athletes, rules, and events
• Sound editorial judgment, writing and editing skills
• Ability to react quickly and positively under pressure
• Strong communication and organization skills
• Appreciation for and understanding of pop culture
• Familiarity with ESPN’s content across multiple platforms
• Ability to execute organizational needs with little oversite
  
  

Preferred Qualifications:

• Superb social media content ideation skills
• Ability to execute organizational needs with little oversite
• Minimum of 2 years of experience using video or photo editing software (e.g. Final Cut, After Effects, Premiere,
• Photoshop)
• Experience working with brands, teams or agencies on social campaigns
• Commanding knowledge of social media best practices, focusing on engagement
• Minimum of 1 year of experience in Influencer Marketing or experience partnering with Influencers/Athletes/Artists
  
  

Required Education :

• High school diploma and a suitable combination of related training and experience.
  
  

Preferred Education :

• Bachelor's Degree in marketing, journalism, communications OR related field
  
  

938787BR