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Posted March 08, 2022
FITURE US

Influencer Marketing Manager

FITURE US
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

We have seen the connected fitness market transform beyond imagination. The future of fitness technology has moved from aspiration to mainstream and part of every day. A number of brands have tried to disrupt the connected fitness mirror category and offer the ultimate experience, falling short until now. FITURE is already revolutionizing this category of home workout equipment with true innovation.

We believe everyone is born to be active. From simple movements to intense training, every move awakens your body and mind. We are committed to applying cutting-edge intelligent technology to the sports performance and health industries, aiming to provide customized content and services to everyone. We are here to be your personal trainer, your sincere workout partner, and we stand beside you in achieving comprehensive wellness.

Backed by leading investors, namely Sequoia, Tencent, and Coatue. This is an exciting opportunity for someone who is driven, with a proven track record of building great brands. FITURE is launching its first US product, a smart fitness device with intelligent hardware, customizable workout classes, and an engaging community aspect, in Q1 2022.

In this role,you will translate the Influencer Marketing channel strategy into tactical plans and build recommendations for FITURE brand across all our audience segmentations. You will implement and evolve an outstanding performance strategy centered on generating new customers through exceptional content quality and storytelling.

As part of the Content Marketing team, you will advocate for automation, innovation, and implement and evolve a first-rate technology stack and outstanding acquisition campaigns to support scale across the full spectrum of influencer tiers and all areas of Influencer Marketing.

Working with multiple team members across the business (Growth, Product, Analytics ad Data Science), you will help accelerate our efforts, ensuring FITURE remains ahead of the curve in industry and ensuring a center of excellence.

As Influencer Marketing Manager, you will

  • Lead all Influencer, VIP Programs, and Brand partnerships including affiliates.
  • Provide direct support to the Content Marketing lead and establish activity-specific goals and actions from the strategy and make recommendations based on expertise.
  • Analyze and report on performance to measure success and identify potential growth and efficiency improvements, escalate and determine solutions for at-risk areas.
  • Identify technology to increase all areas of Influencer and affiliate marketing Retain competitive advantage by ensuring Influencer Marketing strategy is well-positioned as a market leader.
  • Deploy the operational plan and play your part in ensuring the team is effective.
  • Contribute to the budget definition and act responsibly managing and controlling associated costs and resources
  • Establish the measurements and goals
  • As the first to lead Influencers within FITURE, you are expected to work with agency partners, contractors, and/or hire internally – Managing effectively and ensuring we drive value and great partnerships with our peers

Requirements

  • You have experience in a Digital Marketing role and have a passion for eCommerce.
  • You can interpret results, anticipate challenges and form solutions.
  • You have experience applying technology and automation to maximize opportunity.
  • You can make recommendations on how to strengthen processes and methodology.
  • You have people management experience and have acted as a team player
  • You have a high level of experience of digital marketing tools (Google Analytics), the social media industry, Instagram, and other social platforms
  • You have experience managing Influencer outreach campaign strategies and tools such as Creator IQ, Lumanu, etc.
  • You have experience driving influencer relationships and long-term engagement

Ideal Experience

  • 3+ years relevant work experience as a high performer in a high-growth tech/d2c company
  • Strategy, planning, and creative execution
  • Performance management
  • Content creator yourself (Bonus)
  • Strong communication and copywriting skills

Benefits

Working at FITURE will give you the chance to help launch a brand from the ground up with the resources of a well-funded, mature startup. This is a great opportunity to learn a TON and innovate in a very exciting space. A successful candidate will receive a highly competitive cash/equity compensation package, great holiday and PTO allowance, comprehensive 100% coverage of healthcare/vision/dental insurance, 401k match, and the opportunity to work in our Manhattan office and remotely when needed.