Global Brand Director

Our Purpose:

Otrium is a purpose-led business – we see a future where all clothing is worn.

Every year, billions of items are produced globally but are never sold. Clothing goes unworn and often ends up in landfills. This is a huge waste of creative energy, labor, natural resources and investment. Otrium is changing fashion from the inside out: we are an online fashion outlet marketplace and we tech-enable designer brands to find an owner for every item they produce.

Our global business

Founded in Amsterdam and headquartered in the cloud, Otrium also has hubs in New York and London. As a digital-first company, we work around the globe and don’t need to limit our HQ to one location or a single hub. We want to ensure our O-team can work in a way that best fits their needs, whether that’s remote-first, hub-first, or hybrid.

Otrium is also committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation.

Here’s to freedom, flexibility, and global inclusivity!

About this role

This is an exciting and unique opportunity to become a member of the branding team at Otrium as our new Global Brand Marketing Director. The successful individual (this might be you!), will be responsible for communication, coordinating IM and PR/advocacy, creating efficiencies and protecting brand equity as well as the creation of influencer marketing and PR strategies.

Your impact

You will achieve global success in the role by being at the driving seat of developing, deploying and governing all influencer marketing and PR strategies which supports our global brand business objectives and protects brand equity across all territories. You will also be creating efficiencies and coordinating across Public Relations, Communications, Influencer Marketing and Advocacy activities within Otrium and will enjoy the opportunity to work with like minded colleagues on our ever-expanding e-commerce platform and services.

As a leader in Marketing, you will have a strong focus on digital and social communications to drive brand awareness & visibility whilst ensuring the appropriate objectives and priorities are enabled and supported within the sales organization as part of our exciting growth targets.

Your responsibilities

• Manage a small team to effectively build and promote a best-in-class marketing strategy that results in greater global brand awareness for Otrium
• Lead local influencer programming, identifying up and coming talent, and opportunities to extend storytelling through innovation activations
• Oversee the ongoing management by the team of tooling for IM/PR selection activities
• Define and implement success metrics for the team to track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
• Oversee the coordination of press days, interviews, personal appearances, and photoshoots
• Participate and attend cross-functional meetings working closely to ensure a 360-degree partnership across business objectives
• Foster & maintain strong relationships and partnerships with external vendors
• Define and embed an escalation & crisis process mandate
• Develop and implement the influencer marketing (IM) and public relations (PR) strategy to maximize global press coverage, digital visibility, and positive consumer and customer engagement.

About you

• Excellent communication and interpersonal skills, with the ability to identify and provide comprehensive solutions for varying customer needs
• Ability to problem-solve, adapt, and prioritize aggressive deadlines, as a team leader and as an individual contributor
• Strong use of insights and quantitative decision making to inform the sales process
• Extremely proactive and upbeat with strong organizational skills
• Have a competitive edge and be able to thrive in a fast-paced team environment
• Have an affinity with both fashion and teach industries alike
• Able to embrace change with tactful flexibility and resilience
• Possess the ability to influence and inspire your team with a one-team centric mindset
• Be enthusiastic, passionate and proud about the work you do and that of your team.

Our values: #WearIt

Every member of the O-team uses our values in their everyday working lives. They act as our internal manifesto to help us think about how we act as a collective team, and they link directly to our mission: All clothing should be worn.

• #Wins are celebrated. Next to working together, we celebrate our success together. With every target we make and record we break, we celebrate!
• #Embrace mistakes. Not only do we celebrate our successes, but we also make sure Otrium is a safe space to embrace our challenges and difficulties together.
• #Amaze our customers. You will be part of an enthusiastic and highly ambitious team with a growth and entrepreneurial mindset, ensuring that all clothing is worn by happy customers.
• #Rely on data. As a purpose-led business committed to addressing the issue of unsold inventory, we don’t blindly fall in love with ideas: we listen to what the data tells us and provide input back into the industry.
• #Impact on a global scale. The possibility to learn, grow, and contribute to one of the fastest-growing startups in Europe, and soon the US (with your help!).
• #Take ownership. Freedom and responsibility: we believe in ownership, so we will give you full responsibility to make sure you can get the job done.

What's next

Excited about what you're reading? Let us know more about who you are and why we should work together!

We look forward to hearing from you!