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Posted March 08, 2022
Brooklinen

Senior Associate, Influencer Marketing

Brooklinen
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

We’re excited to be looking for a Senior Associate of Influencer Marketing to join our rapidly-growing team in Brooklyn, NY. Reporting to our Director of Influencer Marketing, you will strategize and execute campaigns with macro and celebrity influencers. This is an opportunity to impact our bottom line in one of our fastest growing acquisition channels, Influencer Marketing!

This role is perfect for you if you are a passionate and relationship-oriented influencer marketing professional and are excited to leverage your experience to grow this channel in a strategic, fun, and innovative environment.

What You’ll Do

  • Play a critical role in creating brand-aligned and high-conversion influencer strategies using both our influencer platforms (Grin) and personal sourcing
  • Manage influencer campaign processes including, but not limited to, sourcing talent, negotiating offers, managing product budgets and evaluating performance of macro to celebrity influencers
  • Deeply analyze and report out on campaign performance to optimize future campaigns; lead the team in analytics and reporting best practices
  • Proactively suggest new sourcing strategies to support team goals
  • Build and maintain strong relationships with agents, influencers, cross functional teams and peers

What We’re Looking For Someone Who Brings

  • 2-3 years of experience in influencer marketing with a focus on Instagram; experience with macro and celebrity influencers strongly preferred
    • Tik Tok experience a plus
  • Proficient in data analytics and Excel; track record of leveraging insights to optimize campaigns
  • Confidence in speaking directly with influencers and agents
  • Strong time management, collaboration and communication skills
  • Ability to work autonomously and prioritize tasks and responsibilities
  • Experience with influencer marketing platforms is a plus

Why join us?

  • Our team is made up of friendly, funny, welcoming, low-ego, and passionate people -- who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.
  • We work hard, but are well-rounded (and well-rested). Hanging with coworkers is encouraged. So is taking vacation (we’ve got a $1k vacation bonus), getting out of here at a reasonable hour, year-long Summer Fridays, and obviously getting a great night sleep (our day starts at 10am).
  • Care about growth? So do we. We’re growing rapidly, so we’ve got tons of exciting growth opportunities for our amazingly talented team. Not the type of place where you wait for your boss to quit before you can get promoted. New projects and business needs pop up every single day, and we always look internally first.
  • All the other stuff you’d expect - great benefits (with fully company-paid options), a 401k plan with a 4% match, 100% paid parental leave for ALL new parents, budget for learning and development, fun team outings, and much more.
  • And don’t just take our word for it! We’re honored to be recognized by various industry tastemakers for the work we’ve put into our culture and employee engagement, including accolades from LinkedIn Top Startups (in 2020 and 2021!) and Inc.’s Best Workplaces.

Everyone is welcome at Brooklinen - we’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. We invite you to take a look at how we’ve done so far and where we know we need to do better.

About Brooklinen

Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable.

We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup!). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores (with many more opening in 2022 and beyond!), our goal of keeping you comfortable has remained at the forefront.

We take pride in our products and think you will, too: Our sheets, towels and more have received over 100,000 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.