Program Manager, Influencers, Amazon Ads

Job Summary

DESCRIPTION

*Open to hiring in Seattle and Santa Monica*

Amazon Ads operates at the intersection of ecommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection—a win-win!

We are looking for a creative and innovative Marketing Manager to join our team to drive education and adoption of self-service advertising products through influencers. In this role, you will be responsible for strategy and execution of digital marketing campaigns to amplify influencer content, focused on driving education of our ad products.

The ideal candidate for this role understands the digital ecosystem very well, is deeply analytical and operates from a customer-first perspective to understand user journeys, barriers and media consumption patterns. You will lead digital marketing campaigns, leveraging influencer-developed content, and constantly optimize performance while discovering new areas of growth in different geographies via channel, creative, and audience innovation. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, using customer data and insight to drive channel recommendations. You have in-depth knowledge and experience working on influencer, social or digital marketing. You are fluent in influencer marketing best practices and know how to collaborate with talent and creators to build world-class digital marketing campaigns. You are comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. If you are organized, analytical, and data driven, with an interest to own your marketing strategy end to end, this is a great role for you.

Key Responsibilities

• Develop and lead an annual marketing plan to align on key growth areas, maintain a complete project schedule, and make it constantly visible to leadership and stakeholders
• Own highly visible demand generation focused marketing campaigns from beginning to end — from gathering of requirements, design and development, to testing, launch, and reporting
• Partner with key cross-functional teams to influence successful, measurable marketing ideas, and plans in order to drive business outcomes, while integrating influencer participation in our marketing, advertising, owned and operated channels and events
• Collaborate with a range of internal (PR, Legal, Content) teams to negotiate agreements and amplify impact
• Develop KPI’s and insights both internally and with external partners to benchmark expectations and goals
• Analyze the performance of channel, and share results with senior leaders and stakeholders
  

About The Team

The Performance Advertising Demand Generation (PADG) team’s mission is to help selling partners grow their business through Sponsored Ads solutions. We focus on driving data-driven scaled marketing, education and recommendation programs.


Basic Qualifications

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Bachelor’s degree in marketing, communications, business, technology, or relevant field of study
• Deeply analytical, understands correlation vs causation, is not afraid to ask tough questions and uses data/consumer insights to drive decision making
• Experience working with internal and/or external agencies
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Excellent verbal and written communication skills to collaborate with cross functional teams and agencies
  

Preferred Qualifications

• MBA or other related Master's degree
• Experience in a metric-based performance environment, where you demonstrated your ability to problem solve through a combination of art (creative ideas) and science (measurable outcomes)
• A track record of problem-solving key strategic business challenges with breakthrough creative solutions
• Excellent written and verbal communication skills to articulate recommendations to senior leaders and influence stakeholders
• Comfortable dealing with ambiguity and changing priorities of a rapidly evolving business
  

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/dis... is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.


Company - Amazon Advertising LLC

Job ID: A1923215