Director, Ecommerce & Performance Marketing

Job Overview

The Marketing Director of Performance and eCommerce will build and lead the performance marketing and retention teams. This team will be responsible for the full-funnel digital acquisition and retention / lifecycle marketing channels. Channel responsibilities include, but are not limited to: paid social, affiliates, paid search / shopping, SEO, SMS, promotions, email, web push, influencer marketing, referrals, and partnerships.

Responsibilities

• Build and lead the performance marketing and retention teams
• Work closely & collaboratively with Senior Leaders and Co Founders to understand target needs and motivations
• Define strategy for identifying new and optimizing existing channels in partnership with brand and creative teams to scale and diversify Soko Glam and Then I Met You customer acquisition efforts
• Oversee CRM and retention marketing to develop broader engagement strategy for consumers; manage our Soko Rewards Program and develop loyalty strategy
• Build financial forecasts based on different budget scenarios and partnering with finance on the P&L.
• Manage company wide marketing budget efficiently in order to help Soko Glam achieve our short and long term growth objectives and profitability targets
• Optimize Soko Glam’s media mix based on insights from experiments (geo, channel, stage of marketing funnel)
  

Qualifications

• 10+ years’ experience marketing digital consumer products with a strong understanding of reaching, acquiring, and retaining customers, experience within in the beauty industry preferred
• Exceptional analytical skills and deep experience with A/B testing and optimization.
• Excellent communication skills.
• Experience managing multiple stakeholders.
• Demonstrated understanding of needs of key stakeholder segments
• Proactive, strategic, implementation-focused, and ready to roll up your sleeves and make an impact right away.
• Strong writing skills and ability to translate customer needs into meaningful value propositions & core messaging
• Presentation development skills and an eye for design
• Organizational skills, attention to detail, ability to stay calm in a sometimes-hectic environment and creative problem-solving skills are required
• Self-starter with an ability to work independently on projects from start to finish, while also being an excellent collaborator
• Expertise in core business tools (Microsoft suite including PPT and Excel, project management tools, and analytics platforms)
  

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Then I Met You not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.

Our Mission: To help all people believe there are only good (skin) days ahead.

It’s a bold, incredibly rewarding mission that our diverse team is dedicated to achieving.

Soko Glam believes that skin care is a personal journey and we are passionate about helping all people believe there are Only Good (Skin) Days Ahead®. Empowering people with the knowledge they need to have confidence in their skin will always be the most rewarding part about starting Soko Glam.