Senior Affiliate Marketing Manager

Roofstock is the leading marketplace for investing in single-family rental homes. Our mission is to make real estate investing radically accessible, cost effective and simple. We want to use technology to transform the way real estate is bought and sold and make real estate investing as simple as investing in stocks. Simply put, we are passionate about helping our customers build wealth through real estate.

Roofstock has been recognized as a Great Place to Work® and was recently named to the Forbes Fintech 50 and the Red Herring 100 lists of most innovative companies. Roofstock has raised over $135M to date and have offices across the US in Oakland, CA, Dallas, TX and New York, NY with approximately 500 people and is growing rapidly. Check out our reviews and see why our employees love working here!

We've built an amazing culture where everyone has a voice. We're nice. We get things done. We have fun. We believe in work-life balance (yes, you can really take a vacation). And our values are pretty B.A.D.A.S.S.

Be customer obsessed.

Act like an owner, because you are one.

Don't be afraid to break things in the pursuit of better.

All of us are empowered to do the right thing.

Stay curious and create what's next. Fast.

Seriously. No jerks.

In 2021, Roofstock acquired Stessa and Great Jones and launched Roofstock One. Together with the Roofstock Marketplace which enables the matchmaking of buyers and sellers of single family rental properties, Roofstock’s suite of products and services are uniquely positioned to deliver a delightful and truly differentiated end-to-end solution that empowers individual investors to acquire, manage, and track performance of investment properties all under one platform more effortlessly.

Roofstock is looking for a Senior Affiliate Marketing Manager to lead and execute Roofstock’s affiliate program and strategy in support of all Retail businesses outlined above. You will activate across channels yourself and through select agency partners, building innovative ways to engage and covert the various audiences tied to each business.

What You Will Do

• Own affiliate and influencer marketing strategy and performance for Roofstock’s Retail Marketplace, Roofstock One, Stessa and Great Jones brands
• Deliver results through affiliate channels, balance growth and ROI targets while driving rapid experimentation and learning with an explore/expand mindset
• Critically evaluate affiliate and influencer partner and audience fit and grow through strategic recruitment of new creators/influencers while optimizing existing partnerships
• Share the Roofstock vision with potential and existing partners, crafting partner engagement materials and programs
• Partner with internal teams – marketing, business, creative, legal – to identify partner targets, and create mutually beneficial programs that drive leads and conversion, understanding the full funnel across multiple lines of business
• Maintain a balanced focus of both quality and quantity of lead generation, ensuring fiscally-sound execution of our customer acquisition budget
• Think holistically about affiliate and influencer channels, and those that may suit each unique business
• Report out regularly on channel strategy performance against KPIs, identifying opportunities for continuous improvement and optimization
• Present to and collaborate with senior leaders to craft and refine programs
  

What You Bring With You

• Bachelor’s degree in Business, Marketing, or Communications
• 6+ years of Affiliate marketing experience
• Experience with Impact Radius or Tune is a plus
• Natural relationship-oriented marketer with strong storytelling capabilities
• Strong judgement and ability to manage both data-driven and relationship-driven channels
• Ability to think big and market to multiple audiences
• A natural curiosity to test, measure, learn and iterate to get the best results possible
• Strong communication, time management and project management skills, with the ability to juggle multiple projects and stakeholders simultaneously
• Team player attitude with good follow through
  

#INDMKTG

For our regular full-time roles we offer a great benefits package!

Competitive compensation

Medical, Vision and Dental for you (95%) and your dependents (65%)

401k

Flexible time off and sick days

Supplemental bonus to support "work from home" office needs

Equity incentives to give you a stake in the Company’s future

We are an upbeat and collaborative work culture

Virtual company-sponsored outings

Roofstock is an equal opportunity employer. In keeping with the values of Roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.