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Posted March 08, 2022
National Veterinary Associates

Marketing Associate, Local Marketing for Pet Resorts

National Veterinary Associates
United States Remote ⚠ [Archived] No Longer Accepting Applicants

Marketing Associate, Local Marketing For New Resorts

This role is remote with oversight of resorts across the US. This role will lead and grow NVA pet resorts’ local marketing strategy by overseeing local business partnerships, sponsorships, events, PR, advertising and other local marketing programs for all New Resorts (resorts < 1 year). The Field Marketing Associate will be responsible for developing and tracking local marketing plans, budgets, and KPIs to measure success. Efforts will result in new customer acquisition, existing customer retention, and increased overall customer lifetime value, all while connecting national initiatives at a regional and market level. The New Resorts Marketing Associate will work closely with the New Resorts Marketing Manager, Creative and Support Center teams, and most importantly, Field Operations, to create compelling local community marketing programs that are repeatable and scalable across NVA.

Who We Are

National Veterinary Associates (NVA™) is the largest private owner of freestanding veterinary hospitals, pet resorts and specialty pet hospitals in the United States, Canada, Australia, and New Zealand. Each general practice hospital, specialty hospital and pet resort operates under their own brand. With rapid annual growth through acquisition, NVA needs people with the ability and knowledge to manage the operation today, and tomorrow be able to scale to support a much larger and complex organization. A cornerstone of the NVA culture is a servant leadership approach to our business, our hospitals, our pet resorts, and our teams. We find that people who exemplify the same servant leadership approach are best suited for NVA. We are a community dedicated to the love of animals and the people who love animals.

Responsibilities

  • Own all aspects of local marketing (large and small, strategic and tactical) for pet resorts.
  • Serve as local marketing subject matter expert for new General Managers, partnering with them to determine local community marketing strategies that will drive growth for each location.
  • Support New Resort pre-opening, grand opening and year 1 local marketing strategy.
  • Conduct market research to identify and create marketing and growth initiatives through local community marketing partnerships, events, advertising and other activations.
  • Partner with struggling New Resorts to review local sales, customer acquisition, and growth stats to determine local marketing action plan.
  • Work seamlessly across the organization and key stakeholders to support key marketing initiatives. Be an effective collaborator and communicator to move projects along as quickly as possible.
  • Provide direction on budgeting and campaign planning. Track spend and ensure projects stay on budget.
  • Provide direction on managing the operational requirements of community partnerships and programs, and ensure compliance with contracts, sponsorships, and agreements, etc.
  • Meet goals as defined by individual market plans (e.g. store traffic, social media engagement metrics).
  • Establish measurements and key performance indicators to monitor performance, track performance, and summarize wins for an executive audience.

Skills/Qualifications

  • 3-5 years' experience in marketing through offline channels, traditional/event, and/or community marketing.
  • Experience in event marketing, PR, and/or influencer marketing a plus but not required.
  • Experience with rolling out local and regional marketing at the field level for multi-unit brand(s)
  • Passion for growing brands through innovative partnerships and events.
  • Excellent interpersonal and communication skills, both written and oral.
  • Exceptional organizational and project management skills with the ability to manage multiple vendors and work cross-functionally across several internal teams and stakeholders.
  • Energetic self-starter who can power through ambiguity, is able to think creatively, and focus on problem-solving and results.
  • BA degree in marketing, PR, business management, or equivalent a plus.
  • Excellent written, verbal and listening communication skills. Proven ability to communicate effectively in team environments, to build and foster effective working relationships within Pet Resorts, with multiple business partners, and the community.
  • Experience managing budgets. Proven successful experience in creating marketing plans, budgeting, execution, and evaluation.