VP, Social Marketing Strategy
Sinclair is looking for a strong VP, Social Media Marketing. Must be a strong personnel manager with team-building skills and mentoring abilities. You will work with multiple stakeholders to develop large-scale social media and content marketing initiatives from concept to execution.
Primary responsibilities include creating strategies for multi-channel campaigns, overseeing editorial strategies, content creation, influencer marketing, online community management, analytics, and reporting Must be comfortable evaluating data from multiple sources, including enterprise level tools, to garner insights that will inform the development of effective social media and content programs.
Responsibilities
- Manage teams in creating social media and content strategies that will build brands and online communities
- Responsible for enhancing the company’s social and digital capabilities by staying current on trends and best practices
- Foster collaboration with content producers in the creation of multi-channel content, liaising with strategy and creative teams to produce campaigns
- Oversee community engagement efforts, including sweeping platforms for response opportunities, as well as maintaining engagement protocols and standard operating procedures
- Provide strategic direction for paid social programs across platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn, as well as influencer engagement and native advertising opportunities in alignment and collaboration with strategic leads for other communications channels
- Develop strategies for and oversee execution of live social events such as Facebook/Instagram Live and streaming on YouTube, as well as on-the-ground events
- Accountable for performance across content and channels; monitor and analyze digital inputs to inform strategic planning and creative content that generates results
- Contribute to new business efforts, as well as internal agency promotion and thought leadership
We’re Looking For Candidates With These Qualifications
- 5 - 10 years of experience in digital/social media and integrated communications
- Deep understanding of the earned, owned, shared, and paid media ecosystem
- Proven track record of managing progressively complex projects in an agency/consultancy environment; strategic, analytical thinking and personal organization are musts
- Accustomed to working in a fast-paced, collaborative, and creative environment; ability to manage multiple projects at the same time
- Strong knowledge of technologies, tools, and partner opportunities to enhance our work, such as Khoros, Sprinklr, Crimson Hexagon, Datorama, as well as Google marketing products (e.g., AdWords, Analytics, Optimize, Trends, Search Console, Ad Planner)
Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!
About Us
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
About The Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
