Skip to main content
Posted March 15, 2022
ShoeDazzle

PR & Influencer Marketing Coordinator

ShoeDazzle
El Segundo, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description

ShoeDazzle is currently seeking a Public Relations & Influencer Marketing Coordinator

How Do You Fit In?

ShoeDazzle is looking for a PR & Influencer Marketing Coordinator with an interest in fashion who is detail-oriented, organized, and has the skills to excel at the fundamentals of fashion PR and Influencer Marketing. The ideal candidate is self-motivated, thrives in a fast-paced environment, and is a team player.

Influencer Marketing - Primary Responsibilities

  • Project manage our micro-influencer organic program to ensure plans and posts are on-time and in alignment with brand marketing on a monthly cadence
  • Utilizing both external tools such as GRIN and internal influencer tools in researching and scaling micro-influencers
  • Researching different avenues to attain new influencers on all platforms (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.)
  • Complete monthly Influencer recaps and reporting
  • Own Influencer IGC month-to-month in creating content and building relationships. Work with cross-functional teams and external agencies / vendors on projects
  • Manage master influencer list for in house orders and gifting
  • Research digital influencers who love the brand or who would be a brand fit
  • Support event preparation and execution, secure influencers for brand and acquisition events
  • Stay on the cutting-edge of digital/social trends, including monitoring competitors. Proactively monitor influencer activity across social to report on trends, content and collaborations to get ahead of the next “big idea”
  • Contribute to team brainstorms and campaign ideation
  • Organization and ensuring all internal stakeholders are notified of new content, coordinating upcoming influencer campaigns

PR - Primary Responsibilities

  • Sample trafficking, the process of how samples are sent out for press and influencers
  • Track and clip press placements (editorial, online, influencers)
  • Research Fashion Influencers, Bloggers, or Celebs that fit the brands
  • How to think critically about business objectives as related to editorial calendars and press opportunities
  • Aid in event planning and managing of influencer / celebrity gifting
  • Managing a sample closet by organizing and maintaining our monthly collections

What You Will Bring

  • Minimum of 2 years experience in influencer marketing, social media, or PR
  • Strong written and verbal communication skills
  • Organized with an ability to prioritize time-sensitive assignments
  • Creative, flexible, and ability to troubleshoot in a fast-moving, multi-tasking environment with numerous deadlines
  • Knowledge and understanding of social media platforms and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.).
  • Loves fashion & our brand! Experience working in fashion or beauty preferred

About TechStyleOS

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids) is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids), we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. JustFab LLC, ShoeDazzle, LLC, Personal Retailing Inc. (d/b/a FabKids) will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.

Please be aware that the Company requires you to be fully vaccinated against COVID-19, and we will require all non-remote new hires working in our Los Angeles office to submit official COVID-19 vaccine documentation. Currently, the Company considers you fully vaccinated 14 days after your second dose in a two-dose vaccine series (e.g., Pfizer or Moderna) or 14 days after a single-dose COVID-19 vaccine (e.g., Johnson & Johnson). The vaccine must have been FDA approved, have emergency use authorization from the FDA, or, for persons fully vaccinated outside of the U.S., be listed for emergency use by the World Health Organization. Anyone unable to be vaccinated, either because of a disability, medical condition or sincerely-held religious belief may request a reasonable accommodation upon active employment. In addition, due to how highly transmittable the Omicron variants is, we are currently requiring all non-remote employees to get a vaccine booster when eligible.