Director of Influencer Marketing
Offbeat Media Group is a rapidly growing media startup based in Atlanta, Georgia. We are building a next-generation global media company, fueled by our 1 billion+ follower-owned and brokered social media network, built to reach Gen Z and Millennials. Our clients and partners sit at the intersection of culture, lifestyle, and entertainment, and include some of the most recognizable apps, brands, and record labels of this decade. Our company is building the future of social interaction and is rapidly scaling a team of self-starters, innovators, and top-of-the-line critical thinkers to help us lead our market into, and through, the next decade... and beyond.
We are on the hunt for an experienced Director of Influencer Marketing from the social or media industry to lead the charge of taking our offerings to market. An optimal candidate is a natural leader and dynamic mind who is hungry to deliver innovative solutions to clients, someone who is great in conversation, and has a deep understanding of social trends and creative activations. This person will be responsible for the day-to-day management of all influencer partnerships and activations working closely with the client, internal teams, and influencers to develop and deliver engaging, influencer campaigns across Instagram, Facebook, TikTok.This is an Atlanta-based, yet remote-friendly position.
Who You Are:
- Minimum of 10+ years of experience in social media and influencer strategy preferably, from either an agency, media company, or a social company, but with a deep understanding of all three industries
- A person with the desire to lead and grow a team within an integral part of a small, yet rapidly growing company
- Excited by the idea of paving the way with new and cutting-edge ways to utilize social media
- Super organized and results-driven with experience in driving revenue in for clients
- You are agile: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines
Requirements:
- A deep understanding of how NATIVE social media, viral videos, trends, culture, and memes work, especially on platforms like Instagram, Twitter, Snapchat, Youtube, and TikTok
- 5+ years experience in digital media and/or entertainment account management with the ability to translate clear client KPIs into actionable campaign strategies
- You must have a strategic mindset and deep knowledge of the social media space
- We are seeking someone with superior relationship-building skills and someone who is a team player
- You have successful experience overseeing 7 figure annual programs or custom social media campaigns across platforms and don't shy away from a multi-channel challenge
- The ability to thrive in a fast-paced, multi-faceted start-up environment where you will be asked to oversee multiple projects and tight deadlines
What You'll Be Doing:
- Develop and execute influencer marketing strategies and creative campaigns
- Identify and build relationships with prominent influencers and thought leaders
- Manage influencer campaigns from the development of the initial concept, influencer outreach, agreement negotiation, budget management, creative development, campaign execution, and reporting
- Research relevant industry experts, competitors, target audience, and users
- Brainstorm new, creative approaches to influencer campaigns
- Optimize influencer campaigns and content to increase performance
- Keep abreast of emerging trends, influencers marketing best practices, and the latest tools and platforms
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
Offbeat Life & Benefits
Join what we believe is the most exciting consumer digital startup in the Southeast. We are building a world-class media company and need energetic & talented humans to add to our culture of young, ambitious, highly motivated, and fun-loving media & marketing professionals. We offer a competitive package of perks & benefits that includes:
- Flexible & responsibility-driven work environment
- Employer provided Medical, Dental & Vision from Aetna
- Corporate matched 401(k) Program
- Ground-floor growth opportunity
- Limitless Paid-Time Off policy
Ready to join? Let's goooooo! Apply using our form here.
More Information
Visit our site: https://offbeat.xyz
