Marketing Strategy Specialist

About:

Macy’s is proudly America’s Department Store. For more than 160 years, Macy’s has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy’s, Inc. The face of retail is changing, and change requires innovation.

Macy's is the largest NYC based digital retailer and has driven more than ten consecutive years of double-digit growth. We’re building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.

Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy’s Digital to grow your career and help shape the future of an iconic brand.

Job Overview:

The Macy’s Style Crew represents a passionate community of ambassadors that express their style through social media to connect and inspire our customers. This program celebrates ambassador individuality and unique perspectives on Macy’s products, brands, and causes.

The Strategy Specialist will be passionate about social media and its impact on customer engagement. They will support the newly re-launched program and long-term growth plans that connect to our enterprise goals. This position will collaborate across many internal departments and with external partners to develop ongoing strategic content ideation for ambassadors routed in customer insights and social trends. They will partner with stakeholders to develop all materials needed for creative work to begin and ensure communication meets strategic goals.

Essential Functions:

• Lead monthly editorial planning for ambassadors with key stakeholders including merchandising, brand, and social teams

• Lead development of customer communication briefing materials for creative, media, and brand partners to ensure clear messaging of the program and connection to broader Macy’s objectives and strategies

• Utilize internal communication tool (MAS) to deliver briefing materials for creative

• Partner with cross-functional teams to develop weekly ambassador communication packages that incorporate the company editorial calendar and style narratives

• Ensure ambassador video/ photography shoots are planned and will meet the needs of the communication strategy

• Lead development of strategy and storytelling concepts for each shoot, inclusive of creative brief and ambassador recruitment.

• Partner with Macy’s LIVE teams for ambassador integration, training needs, and content strategy

• Support the development of program growth and social commerce opportunities and overall integration of Style Crew content throughout the customer journey.

Qualifications and Competencies

Education Requirements

Education Level Description: 4 Year / Bachelors Degree

Years of Experience

Years of Experience: 3 Years

Comments: 3-5 years experience in social media or marketing strategy at retailer or agency

Competencies:

• Bachelor’s degree in Marketing, Communications, or related field

• 3-5 years experience in social media or marketing strategy at retailer or agency

• Experience with influencer marketing and/or ambassador programs

• Ability to leverage data, think creatively, and act strategically

• Strong understanding of performance marketing analytics and ability to derive insights

• Consistently on top of digital, social media, and e-commerce trends

• Excited about experimenting and trying new solutions

• Strong communication skills, with proven ability to deliver wins in cross-functional teams

• Knowledge of MS Office computer programs are required

• Ability to work a flexible schedule based on department and Company needs.