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Posted March 15, 2022
Coty

Senior Manager, Influencer Marketing - Kylie Cosmetics

Coty
New York County, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Senior Manager, Global Influencer Marketing, Kylie Cosmetics

INFLUENCER MARKETING, NEW YORK

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skin care and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com .

ROLE AND DEPARTMENT

This role supports the Senior Director, Global Influencer Marketing in building the international influencer marketing and PR strategy for Kylie’s beauty business, with a strong focus on digital and social communications to drive brand awareness and visibility. The Senior Manager will help lead local implementation and coordination of strategies, working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between Kylie’s beauty businesses and its target audiences.

The Global IM Senior Manager requires the ability to work closely with a direct manager based in the NY offices, and to liaise and communicate internally with various departments, such as Marketing, Media & Digital teams on top of the Kylie key contact(s).

THE ROLE

  • Manage, develop and execute international IM / PR Strategies and Guidelines to maximize press coverage, digital visibility and positive consumer engagement
  • Design, develop and implement international influencer marketing and PR tools:
    • Influencer and PR event templates
    • Influencer partnership and seeding guidelines
    • Editorial Press Tools/Collaterals
    • Calendars/Local Activation Timelines
    • PA templates
    • Retail events
  • Work closely with local markets to execute all IM and PR programming; maintain interaction and communication with Local IM/PR Teams
    • Support their PR/IM plan, events & influencers partnership programs
    • Coordinate press outreach, interviews, and media lists
    • Obtain regular information on local initiatives
    • Gain alignment on programming with Kylie team
  • Support event preparation and execution both on a Global and local level
  • Support retailer event preparation and coordinate the 360 team for execution of the events
  • Develop and execute consumer social engagement strategies to support the brand in key markets
  • Manage ambassador press days, interviews, personal appearances and photo shoots
  • Work closely with the Digital & media teams to ensure a 360 degree partnership for print, digital and social media coverage
  • Foster & maintain good relationships / partnerships with Kylie team key contacts
  • Oversee day-to-day budget management and supplier payments
  • Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy

What You’ll Bring

We’d love to see candidates who have:

  • Bachelor’s degree
  • 8+ years of relevant beauty IM / PR experience
  • Experience working with, and knowledge of, international markets
  • Excellent communication and interpersonal skills
  • Able to communicate across the organization at all levels
  • Strong planning and organizational skills with a sense of priority and attention to details
  • Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
  • Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
  • Has an enthusiasm to proactively present learnings and suggest new ideas
  • Excellent time management skills and the ability to adapt well to change and multi-task
  • Experience working within a global scope
  • Hard-working, self-motivated and passionate about the beauty industry
  • Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape

What We Offer

Use this as an opportunity to talk about what’s in it for the candidate. Think growth opportunities, company culture and perks.

For example

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.

EQUAL EMPLOYMENT OPPORTUNITES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo