Associate Manager, Social Media, Franchise Strategic Alliances & Licensing

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.    

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team.

About The Role

The Social Media Coordinator is responsible for the development and execution of organic social media and influencer content for the Franchise Division across GAP Inc. brands franchised in over 50 international markets. This role provides essential support for ensuring each brand’s aesthetics, vision and direction are communicated to Franchise partners, and translated into locally relevant plans.

What You'll Do

• Partner with brand social media & influencer teams to obtain social & influencer strategies, leverage assets and ensure localized content is in line with global brand vision
• Create monthly Franchise social media content calendars and share assets with Franchise partners
• Develop seasonal influencer strategy decks for seasonal activity, country launches, and store openings
• Partner with Senior Manager, Brand Management to review social plans, localized social content calendars, and local influencer partnership proposals, submitted by Franchise partners
• Perform monthly social listening of Franchise social channels, track monthly influencer activity & social media growth across all brands’ social channels and conduct competitive social analysis for hindsight reports
• Develop and present social media and influencer onboarding tools to new Franchise partners
• Partner with Facebook & social platforms to assist Franchise partners with trouble shooting as needed
  

Who You Are

• 1-3 years in social media, digital marketing, advertising, PR, or Project Management
• Highly organized with known attention to detail and accuracy
• Passion for social media and/or brand storytelling – either personally or professionally
• Must be a self-starter comfortable working in a fast-paced environment, using initiative to manage multiple stakeholders simultaneously
• Proven team player; collaborative and passionate in your approach but able to work autonomously
• Be passionately in tune with the latest social media updates and trends. Be on the cutting edge of the social media landscape
• Ability to communicate effectively virtually across time zones, and adapt style to other cultures
  

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees
  

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. This year, we’ve been named as one of the Best Places to Work by the Human Rights Campaign for the seventeenth consecutive year and have been included in the 2021 Bloomberg Gender-Equality Index for the fourth year in a row.