Director of Brand and Content Marketing

Verto is on a mission to provide the best possible start to college. We start by making travel and experiential education a core part of every student's Freshman year. Our students begin college overseas in one of 5 Verto locations, before seamlessly transferring to one of over 70 partner universities in the United States. While completing 1 or 2 semesters with Verto, students become more mature, empathetic global citizens who have a greater sense of purpose and direction for their lives.

At Verto, we're creating a different model. We're driving the costs down and acceptance rates up. We connect students to the world and give them a chance to discover who they are before making them choose a major. We're out to build a transformational company that makes higher education more accessible and impactful. We are backed by First Round Capital and other top VCs.

At Verto Education we value voices of all backgrounds and experiences. We know that creating a diverse environment takes dedication and intentional hiring practices. We are cognizant of the gap between our current state and our commitments. In order to bridge that gap, we have to humbly evaluate where we are today.

The marketing team advances Verto's mission by making travel and experiential education a more commonly considered option for students, families, and educators. The team is responsible for attracting high-quality candidates for Verto experiences and communicating promotional, logistical and confidence-building information with students throughout their lifecycle. Our scope of work spans, whether directly or indirectly, every channel and platform that a student, family member or educator might see. We work intimately with all internal departments to support business needs and steward the brand and the student experience.

We are looking for a dynamic marketing leader that will bring strategy and data-driven focus to our Brand and Content Marketing efforts. With a focus on advertising effectiveness, clarity of messaging, and reputation building - the ideal candidate will help establish a credible brand that drives top-of-mind awareness and conversion. The Director will report directly to the VP of Marketing and be an integral part of Verto's leadership team.

Responsibilities:

• Develop, activate and manage brand visuals and positioning that resonate with students and partner higher ed institutions
• Define succinct and impactful elevator pitch for each of Verto's potential audiences
• Define and maintain a content strategy including development and distribution of content for the full customer journey, and a marketing editorial calendar focused on supporting key periods in the student and partner journeys
• Define and execute the strategy of all owned and earned media efforts including SEO, social media, website conversion, PR, influencer marketing, and reputation management
• Manage and grow a team of 2-4 high-functioning marketing professionals that will execute owned and earned media initiatives, as well as creative production
• Partner with Acquisition and Lifecycle Marketing to provide and optimize creative that performs
• Drive persona development and define personalized prioritization of messaging for each
• Provide support and oversight of all public-facing messaging across the organization in partnership with Enrollment, Programming and Operations, Higher Ed Student Success, to name a few
• Must be able to work remotely full-time, this is a remote position.
• Other Duties, as assigned.
  
  

Who We're Looking For

• Strategic Thinker: You can plot the chess moves a year ahead of time and develop a credible plan to deliver amazing value to our students.
• Influential communicator: You are a thoughtful communicator who can sell ideas, gather resources, and rally stakeholders.
• Strong Executor: You value getting things done and hitting deadlines. You have a track record of delivering under pressure.
• Humble Collaborator: You bring kindness and empathy to your working relationships and put the team's success before your own.
• Mission-Driven: You deeply believe that education has the power to transform lives and you want to give more young people a chance to thrive.
  
  

Requirements and Qualifications:

• Ability to work remote, and travel as-needed (this is a remote position)
• Bachelor's Degree Preferred
• 7+ years of experience in marketing with 3+ years of focus on high-performance content strategy
• 3+ years of managing marketing professionals
• Advanced knowledge of on-page and off-page SEO best practices
• Hands-on experience with PR and influencer marketing
• Ability to let the facts/numbers do the talking
• Must have a collaborative personable approach, and the ability to work well across departments for the greater good of the mission
• Must have the ability to understand the high-level business and anticipate organizational implications
• Strong intellectual horsepower with analytical skills plus creativity to find innovative solutions to obstacles
• A team builder, team player, and leader who creates loyalty and trust
• Effective communication skills, both written and verbal with the ability to articulate concepts in a clear, structured, and succinct manner.
• Results-driven with bias for action, commitment to excellence, and a willingness to fail forward
• Advanced knowledge of marketing platforms and analytics tools
• Strong computer skills, including Google suite and Microsoft suites, to include Excel, Word, and Powerpoint.
  
  

However, even if you don't meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role's requirements.

Compensation includes:

• Unlimited vacation and sick time, with blackout dates related to the role
• A benefits plan that includes health insurance and as soon as possible, a retirement plan
  
  

Equal Opportunity Employer

Verto Education is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.