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Posted March 16, 2022
GOAT Group

Senior Brand Partnerships Specialist

GOAT Group
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company.
We are looking for a highly-motivated Senior Brand Partnerships Specialist who can successfully retain and grow brand partnerships. Reporting to the Senior Lead, Project Manager and working in collaboration with key business stakeholders both internal and external, the Senior Brand Partnerships Specialist will help drive pivotal opportunities with brand partners from ideation to completion. This role is a hybrid of brand marketing, strategy, project management and account management.
The ideal candidate is a results-oriented, creative problem-solver with a keen ability to think strategically to do what’s best for our partners - and GOAT’s business. This person will work closely with the Business Development, Brand, Growth, Entertainment Influencer Marketing and Product Engineering departments to proactively bring opportunities to fruition. They will lead strategic initiatives and optimizations leveraging marketing channels across various campaigns.

In this role you will:

    • Conceptualize innovative brand marketing strategies and opportunities by leveraging all of our offerings tailored to our partners and their goals
    • Translate strategies and marketing plans into well-crafted, external facing presentation decks
    • Collaborate with key stakeholders across Communications, Content, Growth, Business Development, Merchandising, Entertainment Influencer Marketing, etc. to craft tactical end-to-end marketing strategies
    • Complement the work of the Business Development to retain and expand existing and new partnerships while leveraging all applicable marketing channels (e.g. PR, social, events, email, editorial, advertising, merchandising, etc.)
    • Work alongside the BD Senior Project Manager to successfully execute all brand launches and post-launch recap decks
    • Oversee partnership execution and management, including proposals, agreements, briefs, deliverables and more to ensure they’re aligned with the partner’s objectives as well as ours
    • Build a robust repository of proactive pitch materials, case studies and general marketing materials
    • Manage proposal decks, strategies, deliverables and post-campaign recaps with our partnerships
    • Have a keen ability to compile insights from each campaign and implementing optimizations and recommendations based on these insights bespoke for the partners

We are looking for:

    • Minimum 3+ years of relevant experience in brand partnerships or marketing
    • Strong presentation skills with the ability to effectively communicate cross-functionally with key stakeholders and executives internally and externally
    • Proven track record in brand partnerships
    • Ability to work autonomously and a preference for a fast-paced, working environment
    • An ability to tailor all applicable marketing channels to both prospective and existing partners (i.e. advertising, editorial, CRM, entertainment influencers, merchandising, PR, socials, etc.)
    • Strong negotiation skills
    • An eye for layout, typography and visual hierarchy as it pertains to GOAT Group’s brands and products
    • Excellent written and verbal communication skills
    • Proficiency in Google Suite, Keynote, Microsoft Office as well as project management tools such as Asana
    • Prior experience in a luxury brand, agency or e-commerce company is ideal

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become the leading and most trusted sneaker marketplace in the world. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 30 million members across 170 countries.
The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.
We encourage you to apply even if you feel unsure about whether you meet every single requirement. We look for people who are passionate about what we do, not just those who check off all the boxes.
GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable. If you are a California resident, please review our California Privacy Rights Notice for Job Applicants.