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Posted March 16, 2022
Ketchum

Vice President, Influencer

Ketchum
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Access Brand Communications is currently looking for a VP, Influencer to lead our fast- growing Influencer offering. This role will develop innovative influencer marketing campaigns for a couple large consumer clients and act as a strategic partner to the client directors and clients on all things Influencer. This role will also manage our growing team of more junior influencer experts, and drive growth through selling in incremental influencer-centric programs to current clients and prospective new clients.

If you’re an expert in influencers, and a track record in planning and delivering campaigns with creators and influencers across paid, earned and shared media, we’d love to see your resume!



  • Plan and deliver influencer campaigns across paid, earned, and shared media
  • Identify, negotiate and manage influencers and talent across multiple channels
  • Clearly understand ROI and measurement tools surrounding influencers (both to identify and evaluate)
  • Confident presenter able to educate and engage an audience and solutions for client campaigns (taking them through to delivery)
  • Facilitate development of strategic Influencer-related activities for the client. Be able to educate and take clients when they have little experience of working with Influencers. This includes running introduction to Influencer engagement training sessions and workshops, etc.
  • Create and manage program budgets.
  • Provide accurate forecasts on accounts to ensure accurate future planning.
  • Support the team in delivering the brief by driving the quality and direction of the team on day to day basis. Provide insight into the strategic direction of the campaign or event.
  • Act as a coach to junior team members, ensure objectives are met and individuals have clear career plans.
  • Participate in new business pitches with energy and passion and encourage the same of team.
  • Proactively identify and drive opportunities to grow and expand our work with existing clients.



Any combination of education and experience providing the required skills and knowledge for successful performance would qualify. Typical qualifications would be equivalent to:

  • BS/BA degree from an accredited college or university or equivalent work experience
  • 8+ years’ experience in advertising, communications, marketing, or public relations working with Influencers across multiple platforms across a variety of sectors, with 5 years’ experience working on Influencer marketing programs.
  • Excellent verbal and written communication skills
  • Aptitude to develop and maintain strong working relationships with both internal and external stakeholders
  • Demonstrated experience and a passion for the influencer universe on all channels including Snapchat, Instagram, Vine and YouTube
  • Experience with high profile digital celebrity influencers and creators