Head of Content Marketing (Remote)

Douglas Adams once said, "Technology is a word that describes something that doesn't work yet." Funny, because it's true — so much so that it sparked our unrelenting mission to increase the positive impact of technology on people's lives.

From robot vacuums and voice assistants to banking apps, smart toys, and backyard grills, Centercode has helped shape countless products in virtually every household — and chances are good we've impacted your life already. We're full of people who take pride in striving toward our goals and having a blast while doing it. We're always on the lookout for enthusiastic, like-minded people to join us in making everyday life better through technology.

As Head of Content Marketing, you'll be responsible for crafting the overall vision, strategy, and direction of Centercode's content-driven initiatives. This includes managing the content marketing calendar, driving the creation and production of marketing content, and ultimately, executing a high-performing content strategy that aligns with Centercode's engagement and lead generation goals.

What You'll Do As Head Of Content Marketing

• Establish and execute a robust and effective content marketing strategy
• Collaborate with the Product team create and maintain a messaging map
• Champion fresh content ideas and drive creative thinking across the marketing team
• Manage a holistic and efficient content production program
• Ensure timely creation, distribution and promotion of content
• Create and maintain a content calendar for leadership updates and organization visibility
• Manage, motivate, coach, and support a small content marketing team
• Enforce and refine content style, standards, and branding
• Develop messaging strategy for all communication types and channels
• Identify new opportunities to promote relevant content, tailoring for our target market
• Direct and monitor proper use of messaging across all teams within the organization
• Establish and evaluate measurement metrics to assess the effectiveness of our content
• Make data-driven adjustments to strategy, messaging, mediums, and frequency
• Work collaboratively within marketing and across customer and product-related functions
  

Content Objectives You'll Drive

• Category creation and awareness, corporate and product awareness, and demand generation
• Alignment with all stages of the sales and marketing funnel
• Targeting diverse stakeholders (prospects, customers, partners, influencers, etc.)
• Utilization of multiple content types (premium content, webinars, blog posts, video, etc.)
• Consistency of our brand, messaging, voice, and identity across all content
  

What You'll Need to Do the Job

• 5+ years of B2B experience - this is essential
• 5+ years of experience managing a successful content marketing strategy and program
• 5+ years of experience creating content in multiple formats
• Proven experience in building a vision and strategy for content marketing function
• A deep understanding of how to interpret and act on metrics to “move the needle”
• Demonstrated ability to work collaboratively on design, web development, campaigns, etc.
• Experience measuring content marketing success with KPIs
• Experience managing a blog, social channels
• Understanding of SEO principles and how to apply them
• Strong knowledge of online lead generation tactics
• Excellent writing, editing, and creative content skills
• Exceptional presentation, interpersonal, and collaboration skills
• Ability to handle multiple projects and ongoing work items with changing priorities
• Demonstrated ability to meet deadlines and successfully drive projects to completion
• Ability to work in a fast-paced environment without sacrificing attention to detail
  

What'll Give You An Edge

• 5+ years of experience at a SaaS company
• Proven ability to create a messaging map and strategy
• Expertise with content management systems (Wordpress, Webflow, etc.), and HubSpot
• A passion for learning, automating, and sharing knowledge
• Experience with Influencer marketing
• Experience managing design resources (internal and external)
• Marketing leadership experience
• Bachelor’s Degree in marketing or a related field
  

The Nitty Gritty

• This is a full-time, remote position
• Candidates must live in the United States
• Sorry, Recruiters: We're not open to working with you on this role
• We require a successful background check following offer acceptance
  

More About Us

Centercode is a highly innovative tech company and we're growing all the time. Our weird and wonderful work culture is unified by geeking out hard over tech — the old, the new, and the yet-to-exist. We value adaptability over perfectionism and productivity over long hours. Also, towels. They're very important to us.

You'll Fit Right In If

• You love emerging tech — using it, talking about it, tinkering with it
• You're not afraid to ask (or answer) stupid questions
• You're a strong communicator but your an even better listener
• You were triggered by the grammar in that last bullet
• Your coworkers speak highly of you and your work
• You know your biggest weakness — and it isn't that you're a perfectionist
• You're a Builder — and you've got the track record to prove it
• You're willing to admit when you screw up (it happens to the best of us)
• You know the answer to the Ultimate Question
  

The Typical Perks You’d Expect

• Medical + FSA
• Voluntary Dental + Vision
• 3 weeks of PTO annually ✈️ (plus more the longer you're with the company)
• 401k matching
• Other Voluntary Insurance: life, disability, pet, etc. ️
  

Plus a Few Pleasant Surprises

• We pay for your phone (unlimited data!)
• We pay for your home internet (unlimited cat videos!)
• $1000 budget to turn your at-home workspace into a temple of productivity
• Annual raises and bonuses (treat yo self )
• Stock options
• Discounts on fitness, electronics, entertainment, and more
• IRL team-building events and parties in sunny Southern California
  

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