Sundial, US Marketing & Consumer Engagement Manager
Background & Purpose of the Job
With its humble beginnings selling products on the streets of New York City, Sundial brands is rooted in a commitment to community and a vision to fill unmet and underserved consumer needs. Through its purpose-driven business model, the company creates opportunities for sustainable social and economic empowerment throughout its supply chain and communities in the United States and Africa, focusing on entrepreneurship.
With our eyes on the prize of becoming a $1BB brand, Sundial brands, the maker of SheaMoisture MADAM by Madam C.J. Walker and Nubian Heritage is looking for a creative, forward thinking, culturally relevant Senior Marketing & Consumer Engagement Manager to take the Shea Moisture Hair business to the next level, including driving the relaunched Madame by MCJW. You will report to the Head Of Engagement and Innovation and the role based in Englewood Cliffs, NJ.
Who You Are & What You’ll Do
- Lead marketing and consumer engagement strategy and plans for SheaMoisture, Hair/Purpose and Madam by Madam C.J. Walker, including annual brand marketing planning across all marketing disciplines
- Deploy and amplify brand power building campaigns
- Drive US Ecommerce /Digital support plans and activations, incl. 7OA & ratings & reviews
- Lead US PR and Influencer strategy and execution:
- Earned/PR/Agency – including crisis management
- Manage influencer agency to rebuild strong Shea influencer program
- Serve as primary conduit and liaison to Purpose team to drive integration of Purpose messaging
- Lead marketing and creative briefs to drive planning for annual innovations and brand priorities. Develop marketing plans for customer meetings to support innovations as needed.
- Build strong relationships across functions, (Creative, Media, PR, Social, Influencer, Social Impact, Performance Marketing, Innovation) to develop plans that communicate key brand priorities and messages.
- Ensure the delivery of annual Brand Experience Toolkit in supporting of Performance and Customer Marketing
- Ownership of tracking and managing marketing budget
- Manage and effectively lead external partners including, but not limited to, creative agencies in development of strategic and yearly plans
- Ongoing analysis of in market tactics and recommended actions for improvement
- Partner with the global and local agencies including running US IATs
What You’ll Need To Succeed - 5-7 years marketing experience
- Creative marketer with a strong bent for storytelling
- Passion for purpose driven brands
- Ability to work in a fast-paced culture
- Experience working with and leading cross functional teams
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For office-based, Research & Development, and remote positions, proof of COVID-19 vaccination is required to be eligible for employment. Religious and/or medical accommodations will be considered on a case-by-case basis.
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
