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Posted March 16, 2022
Michaels Stores

Sr. Director - Growth & Development (Remote)

Michaels Stores
Irving, TX, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Support Center - Irving

We're here for the Makers! Come be a part of the team where innovation and teamwork come together to support the most exciting missions in the world!

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

To review a comprehensive list of benefits, please visit Michaels Benefits

CT and CO only -To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges – CO & CT only

The Sr. Director - Growth & Development, MakerPlace is responsible for managing and growing the new business model of selling handmade goods and services on Michaels MakerPlace including seller and buyer acquisition, content management, community education & engagement and financials & analytics. You will lead a team responsible for developing and growing the MakerPlace peer-peer 3rd party channel. This includes building out the acquisition strategy, content infrastructure, and program teams to run the day-day business and partnering across internal and external stakeholders to launch the MakerPlace from the ground-up and scale rapidly.

We are developing a world-class 3rd Party Marketplace for Maker-Sellers to learn, grow, connect, and sell their handmade finished goods and services. This effort alongside a significantly enhanced site experience and B2B Marketplace will deliver a full transformation of the digital ecosystem for the company.

Major Activities

GM & Financials

  • Build & own profitability model, as well as manage the P&L for the Michaels MakerPlace platform
  • Oversee the day-to-day performance of the Michaels marketplace, ensuring metrics/KPI’s are defined, developed, and delivered
  • Use data to make decisions and form business cases, centered around a strong understanding of unit economics, tying back to the overall P&L
  • Lead efforts to analyze weekly business results (sales, margin) and drive effective optimization efforts (promotions, cost savings)

Marketing and Site Optimization

  • Drive seller/buyer acquisition and retention with content, media, search, community & influencer reach, and partnerships
  • Partner and lead agencies and marketing teams to drive sales and profit across Michaels MakerPlace through creative marketing strategies, social media engagement and digital calendar planning
  • Maintain a broad knowledge of emerging digital marketing platform, site monetization and optimization opportunities
  • Champion a seamless E2E customer journey experience by reducing friction points and advocating for impactful CX enhancements

Business Development & Program Management

  • Own identification, development and growth of new capabilities and services
  • Actively identify new marketing and business partnership opportunities/trends
  • Use data to make decisions and form business cases, centered around a strong understanding of unit economics and customer lifetime value

Operations

  • Oversee site content administration and development of education and community content to support the ecosystem flywheel
  • Develop seller onboarding, registration, and education processes and documentation (SOPs and SLAs) while handling ongoing support and retention
  • Lead the definition and improvement of business operational processes as they relate to the MakerPlace. This will include understanding business and process improvement opportunities, understanding the competitive landscape, and defining solutions
  • Collaborate with Product & IT teams to scope and prioritize platform enhancements and projects

Leadership & Team Development

  • Hire and develop a best-in-class team to deliver, manage, and scale the MakerPlace channel platform
  • Grow and scale the team to support the company's growth targets

Ongoing

  • Lead Ad Hoc Projects as requested by leadership
  • Other duties as assigned

Minimum Knowledge/Skills/Abilities

Minimum Education

  • Bachelor’s Degree in Business, Merchandising, Marketing, or related field required (MBA preferred or commensurate work experience)

Minimum Special Certifications Or Technical Skills

  • Thorough understanding of desktop, mweb, and app technologies
  • Detailed understanding of eCommerce Systems, Infrastructure (e.g., Order Management, Catalog, APIs, and Content Management)

Minimum Type Of Experience The Job Requires

  • 12-15+ years of Digital, eCommerce, Tech and/or 3P Marketplace experience, exhibiting progressive career growth and leadership scope
  • Significant experience building ground up, nascent business models/functions/products/services from concept development to launch
  • Mastery of business development, and product/program management frameworks & methodologies
  • Customer obsessed with high quality standards for delivering high impact front-end and back-end CX.
  • Excellent oral and written communication, negotiation, and interpersonal skills with ability to work effectively with business and technology executives in a fast paced, startup environment

Other

  • Must be an expert at Microsoft suite, including executive level presentations, project management software
  • Experience in using web analytics tools such as Adobe Analytics, Google Analytics, Site Catalyst
  • Excellent attention to detail and verbal/written communication skills
  • This position is open to fully Remote Team Members
  • The compensation range for this position is $105k - $260k

Applicants in the U.S. and Canada must satisfy federal, state, provincial and local legal requirements of the job.