Influencer Growth Marketing Coordinator
About Us
Come grow with us.
We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
The Influencer Growth Marketing Coordinator will assist in scaling Nutrafol’s influencer marketing program to translate our brand messaging and mission to new audiences, with the goal of increasing brand awareness and user acquisition. The ideal candidate will have a passion and knowledge of influencer partnerships across all tiers of talent, social platforms, branded content – plus be incredibly detail-oriented and organized, capable of managing multiple campaigns.
This is a contract position to start, with potential to develop into a full-time role after ~3 months.
Responsibilities
- Actively source, evaluate, pitch, and negotiate strong partnerships with influencers with an emphasis on mid-tier to macro creators at scale
- Developing and managing end-to-end influencer campaigns including, curating talent lists, content approvals, negotiating rates, managing contract development, influencer relations
- Drive efficient performance that is tracked daily, weekly and monthly vs. aggressive growth and CPA targets, e.g., own individual outreach, targets and tools to build a pipeline of new influencers
- Monitoring and tracking of influencer social placements
- Assist with presentations, daily and weekly reporting
- Handle all influencer shipments, contracts, materials for smooth campaign execution
- Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends
- Helping market new products, seasonal offerings, key company happenings, giveaways, and more to the digital world
- Partner with cross-functional teams on integrated efforts that enable agile, effective execution of the program - work closely with the paid social, creative and brand teams
- Assist the Marketing department with other initiatives
QUALIFICATIONS
- Ambitious marketeer with 2 + years of high volume, fast paced experience dedicated to influencer performance marketing
- Analytically minded to constantly test and seek proper measurement of ROI
- Deep understanding of influencer outreach, campaign development and social media trends
- Knowledge of beauty, wellness & lifestyle trends
- Passion for social media, digital, beauty & wellness
- Bachelor’s degree in communications, marketing or a related field with a digital emphasis
- Experience with CRM/ERP systems, Google Docs and other organizational tools ex. Aspire IQ
- Excellent organization and communication skills (both written and oral)
- Ability to work well in teams and with others that may have diverse personalities backgrounds and disciplines
- Creative, curious, organized, problem-solver, kind
- Flexible, committed and punctual
- Ability to function in a fast-paced entrepreneurial environment
