Posted March 19, 2022
Influencer Marketing Associate
Parade
New York City, NY, USA
⚠ [Archived] No Longer Accepting Applicants
This is a temporary opportunity 3-6 months, 40 hours/week.
What You'll Do:
Build pipeline with “new talent”
- Spot growing/emerging talent across IG, YT, TT, Twitter, Snapchat & other new channels
- Support updating pipeline with inbound leads, and other forms of data entry
- Ensure all data is complete within the pipeline
Select Partnership Execution
- Conduct outreach and negotiate select partnerships with influencers to drive growth
- File contracts & briefs
- Save raw content files to drive & screen-record live content
- Update AirTable with analytics pre and post-campaign (impressions, reach, etc)
- Execute influencer gifting
Competitor & Industry Research
- Build weekly reports highlighting key trends & movements in the influencer industry
- Make suggestions on who and what we should test regarding our Always On influencer strategy
Ad-Hoc Support
- Support wider influencer team regarding campaign fulfillment and tracking
- Creating guest lists and inviting influencers to events/retail store activations
What You’ll Bring:
- 2+ years working in influencer marketing, creating paid partnerships
- Passion for all things culture and Gen-Z/Millenial, suggesting new and fresh ideas to help us grab the market
- Passion for influencer marketing, constantly keeping up with trends, and innovations in the space
- Prior experience working in a target driven environment, and a proven track record of measuring performance and hitting goals
- Prior experience creating UTM’s, and promo codes to support influencer attribution
- Prior experience working with influencer platforms, and e-commerce platforms like Shopify
- Deep understanding of the influencer space, where it is now, and where it is going
- Consistent updates of the influencer space, flagging innovations, and tests we should try and execute on them
- Excellent communication skills internally and externally
- Exceptional analytical skills:
- Experience with Excel, Google Analytics, BI tools, and experience in filtering, structuring, and presenting data
- Thrive in a fast-paced entrepreneurial environment
- Passion for problem-solving - top-down and bottom-up
