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Posted March 19, 2022
Full Picture

Director of Media & Influencer Relations, Public Relations – Beauty

Full Picture
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Open Position

Director of Media & Influencer Relations, Public Relations – Beauty

Reports to

Senior Vice President, Public Relations

THE COMPANY

Full Picture is an award-winning, bi-coastal agency with a team of highly creative individuals who live and work at the crossroads of fashion, beauty, entertainment, and technology. As an agency, we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.

OVERVIEW

The Director position works closely with the Senior Vice President to manage strategy across the beauty division as well as lead influencer outreach. The ideal candidate has a strong track record of executing influencer programs as well as help ideate across big brainstorms and client strategy.

The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful and efficient —is crucial to this role.

It is also required that candidates hold a keen interest in the beauty/wellness/lifestyle industry in which this position centrally operates.

REQUIREMENTS

· Minimum 7- 10 years’ public relations experience

· At least 4 years’ current beauty influencer experience

· At least 2 years’ client management experience

· Agency experience required

· 4-year college degree

SKILLS & QUALITIES

· Ability to think critically, creatively, and strategically with a keen attention to detail

· Leadership skills that inspire the confidence of supervisors, clients, direct reports and colleagues

· Solid understanding of the ever-changing influencer marketing landscape; Passion for all things digital

· Established relationships with industry partners (influencer platforms, networks and management agencies), influencers and content creators

· Experience with influencer identification tools a plus

· Support the execution of results-driven influencer activations in alignment with client objectives

· Write impactful client recommendations, content briefs, results reports and other materials

· Identify brand-aligned influencers who meet defined, client approved criteria

· Draft persuasively negotiated contracts and manage all aspects of influencer partnerships

· Build strong relationships with agents, networks and individual content creators

· Develop reasonable timelines and proactively project manage influencer activations

· Co-create breakthrough influencer content that drives consumer action

· Consistently secure earned influencer mentions through product seeding, event opportunities and brand experiences

· Seek out educational opportunities (conferences, trainings and webinars) to expand influencer marketing knowledge

· Conduct research that provides clients with informed and insightful information

· Be an active participant during meetings and client calls, leading agenda items and program status updates

QUALITIES AND CHARACTERISTICS

  • Embrace and embody Full Picture Values, defined as:
  • EXCELLENCE
  • Doing high quality work; being organized, buttoned up and attentive to detail; building revenue; always learning & improving (even if this means stepping outside your comfort zone).
  • INTEGRITY
  • Treating clients, partners and colleagues with respect; taking the high road; doing the right thing; say it in the room or don’t say it at all.
  • CREATIVITY
  • Pushing the boundaries/status quo; finding the new and most unique way to do things.
  • SERVICE
  • Responding to colleagues and clients in a timely fashion; communicating quickly and clearly; operating with extreme professionalism; doing the one extra thing; always thinking about how to make the sale (whether to a current or future client).
  • OPTIMISM
  • Being positive and enthusiastic even when things are difficult; finding the “and” and the “yes”; looking for the solution.

The Spirit of Full Picture

We take great pride in everything we do to nurture the well-being of our employees - from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities.

We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.

Company Benefits & Programs

Full time team members are eligible for the following:

· Comprehensive medical benefits including health, dental and vision coverage

· Remote-friendly, hybrid work model with offices in New York and LA

· PTO plan that varies by level and tenure

· Designated days off for mental health and wellness

· 401(K) plan

· Quarterly Company outings and team activities designed to promote knowledge and connectivity

· Full Picture University (FPU) and CEO master classes to fuel professional growth and development

· Mentorship from seasoned industry experts

HOW TO APPLY

Please send a cover letter, resume, and salary requirements to Bevin Lee, [email protected] with the subject “Director of Influencer, Public Relations – Beauty”. No phone calls please.