Influencer Marketing Manager

Who What Wear is looking to hire an Influencer Marketing Manager to join its culture. If you’re an experienced influencer marketer with a love for all things fashion, beauty, lifestyle and pop-culture, we want to hear from you!

As the Influencer Marketing Manager, you will be responsible for managing campaign execution to support the growth and awareness of our brand partners and consumer brands. You will touch various aspects of marketing: strategy, creative briefs, analysis, and relationship and account management. You will develop and execute marketing initiatives, create/ oversee campaign timelines, create and manage budgets, and ensure overall client satisfaction.

If you’re the ideal candidate for the role, you have proven experience identifying key influencers for paid and earned opportunities, engaging them, and managing influencer marketing campaigns to create engaging, brand-worthy content. You know how to bring your forward thinking to the table, be a team player, and be goal and client KPI driven. Most importantly, you must have an existing network of creative, interesting and diverse influencers.

This position is based in New York and reports directly to the Director, Influencer Marketing.

Who What Wear is powered by a hybrid remote/ in-person workforce that spans the US and UK. Working here means that you get to build the work environment that best accommodates your unique needs and enables you to bring your best, most productive self to work – from nearly anywhere. Our interviewing and onboarding activities are conducted virtually, as will most of your work, but you should be open to working in person from time to time if necessary.

Key Duties

• Manage the execution of branded content campaigns involving influencers, including: talent sourcing, talent outreach, negotiations, briefing, asset collection, and post-campaign analysis.
• Assist in developing the influencer strategy in response to RFPs and proactive opportunities including pricing out talent, scope of work, usage and exclusivity to meet campaign KPIs.
• Serve as a liaison between talent and Who What Wear’s advertisers to ensure campaign objectives and deliverables are communicated to influencers & clients are updated appropriately.
• Execute talent contracts and negotiations and proactively source and discover new, diverse talent. Maintain relationships with talent managers on behalf of Who What Wear.
• Analyze and report on performance metrics during campaign to optimize performance and develop detailed campaign wrap reports.
• Work within CreatorIQ & Grin platformsto perform various tasks such as creating talent onesheets, pulling influencer’ audience data and creating wrap reports.
• Compile learnings and share best practices across teams to help achieve most effective campaigns.
  
  

Requirements:

• 2-3 years of experience in influencer marketing, running paid campaigns from start to finish.
• Working knowledge of influencer landscape across all social media platforms with specific focus on Instagram and TikTok.
• Must have a strong network of personal relationships with influencers and their managers through paid and non-paid partnerships.
• Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment.
• Must be an excellent creative problem solver and have strong communication skills to liaise with internal and external teams successfully.
• Experience working with CreatoIQ and Grin or other influencer marketing CRM platforms, and affiliate marketing experience is a plus
  
  

Benefits & Perks:

• Work/Life Balance: Unlimited time off, paid holidays, paid winter break, and flexible work schedules.
• Wellness: 100% company-paid medical, dental, and vision insurance for employees and their children, in addition to short- and long-term disability coverage and life insurance. Self-Care Fridays (Half-day Fridays) to encourage self-care and mental health awareness.
• Financial Well-being: Sponsored 401k plan with unlimited access to financial advisors and planning tools. Bonus eligibility and stock options for all Full-Time employees
• Opportunity to Fight Racism: We’re proud to match 100% of employee donations made to organizations that combat racism or support recovery from racist acts of violence.
• Opportunity to Do Good: Each employee dedicates one day per year toward an impactful social good project.
• And of course, the fashion! Who What Wear employees receive 50% off everything from our DTC line, the Who What Wear Collection.
  
  

Our Commitment:

Who What Wear provides an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Who What Wear believes that diversity and inclusion among our teammates is critical to our success as an international company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

More about Who What Wear:

Who What Wear is an international fashion company known for its digital fashion publication — whowhatwear.com — and its carefully curated, low-key luxury line of clothing and accessories, the Who What Wear Collection. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping podcasts Second Life and Who What Wear with Hillary Kerr, both hosted by Kerr. Headquartered in Los Angeles.