Influencer Partnerships Lead

About the role

As the very first influencer partnerships hire, you’ll play a leading role in launching a new growth engine at Curated. As part of our mission to humanize online shopping, we believe our marketing should be supported with genuine messaging from trusted creators. You will be tasked with developing our influencer strategy from the ground up and building a network of partnerships that drive business results at scale.

A unique aspect of Curated, is our growing team of experts who help shoppers make the right purchases. You’ll discover crossover opportunities between influencers and experts to create unique campaigns and find more ways for the community to earn meaningful income.

You’re a creative thinker and are results driven. You know how to build trust inside and outside an organization. And you can adapt to evolving challenges and new opportunities. To succeed in this role, you’ll need a proven playbook to identify and partner with creators who can unlock new opportunities for the business.

Your responsibilities include

• Own the development of our influencer marketing strategy, from ideation to execution, with a clear vision for how to test and scale
• Identify, source, and build relationships with creators and influencers who align with Curated audiences
• Plan and execute influencer marketing campaigns that drive sales and meet performance benchmarks
• Develop efficient workflows to manage outreach, close deals, and build relationships with a diverse set of creators
• Define core KPIs and design a measurement system to understand influencer partnership impact
• Leverage creator partnerships to assist with go-to-market of new product categories
• Establish a path for influencers to become Curated experts to build a pipeline of long-term relationships
• Collaborate cross-functionally across growth, data, creative, and expert teams

Qualifications

• 3+ years of proven experience successfully managing partnerships with influencers
• Proficient using Excel/Google Sheets and data visualization tools (Tableau, Looker, etc) with an ability to utilize data to provide actionable insights
• Prior experience managing paid marketing (social, SEM) or affiliate partnerships strongly preferred
• Familiarity managing talent agreements and legal jargon

About you

• Excellent written and verbal communication skills, and emotional intelligence. Innate ability to cultivation strong internal and external relationships
• Strong organizational skills with keen attention to detail and ability to manage and prioritize multiple projects at a time
• Thrive in a fast-paced environment with lots of autonomy
• Enjoy negotiating and owning high-stakes relationships
• Passionate about empowering others through radical candor and thoughtful leadership
• Leverages both analytics and creative intuition solve unique problems
• Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry

About us

Curated was founded in 2017 with a mission to humanize online shopping. We’ve built a collaborative shopping experience brought to life with a community of passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the right products for their needs so they can enjoy more of what they love.

Through our expert community, Curated has created a new type of knowledge-based work that enables people to earn meaningful income related to the activities and products they are passionate about, from anywhere.

Backed by Forerunner Ventures, Greylock, and Capital G, the company is growing fast. We currently specialize in outdoor sporting goods including skiing, snowboarding, golf, camping, cycling, fishing equipment with many new verticals coming soon!

We want to help you maximize your potential, both in your career and your extracurriculars. Working at Curated means you’ll get comprehensive healthcare, generous paid time off, significant discounts on the best gear out there, and even a 401(k). We believe that you’ll do your best work when you feel included, valued, and equal. See all our perks and benefits here.

Location

Our headquarters is located in San Francisco, CA. We offer you the flexibility to work remote or partially in-office.

Curated is an equal opportunity employer. We encourage candidates of all backgrounds to apply, as we strive to build a marketplace that serves every demographic with the highest level of quality and respect.