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Posted March 20, 2022
Lush Fresh Handmade Cosmetics North America

PR Specialist - Brand

Lush Fresh Handmade Cosmetics North America
California, USA ⚠ [Archived] No Longer Accepting Applicants

The PR Specialist plays an essential role in growing talent in our business through collaboration and sharing best practices with the PR and Events teams. You know how to be curious about their opportunities and how to be real with feedback and support.

As a growing business, Lush needs people that can adapt and evolve to the needs of our business, analyze and respond to your business needs. Our Lush staff live with purpose, finding their personal value connection with the values of our business, bringing their work and life paths into one holistic journey.

Reporting to the Senior PR Manager, the Public Relations Specialist - Brand is responsible for identifying, capturing and delivering on PR initiatives and earn coverage through brand partnerships plus media and influencer relations with a brand and product focus. You lead with a great attitude, bring creativity and a fresh perspective to the Lush with team spirit and a can-do attitude to undertake the below responsibilities.

Responsibilities:

  • Assist the Senior PR manager, and work with PR specialist peers in the creation and execution of seasonal and on-going PR strategies for both Canada and the US that support company and brand department objectives to generate earned coverage to drive brand discovery and purchase.
  • Create and execute PR activations for product and brand moments to elevate awareness, brand love and assigned metrics/goals..
  • Track and report on project and campaign results as assigned.
  • Set clear and measurable objectives for PR initiatives and campaigns.
  • Seek creative ways to amplify and extend brand and product reach through earned media and influencer coverage.
  • Contribute to the department’s editorial calendar including identifying story opportunities to pitch to media and influencers around the brand, campaigns and products.
  • Develop media and influencers lists, press releases, opinion pieces and other related materials.
  • Prep spokespeople for interviews such as reporter/outlet bio, anticipated questions and key messages.
  • Leverage existing media and influencer relationships and cultivate new relationships locally, regionally and nationally in Canada and the US.
  • Seek out and develop awards submission opportunities that honour Lush brand values, products, campaigns, workplace and its people.
  • Stay in close contact with colleagues in marketing and other disciplines to uncover opportunities for external amplification.
  • Participate in regular updates and round-table meetings with colleagues.
  • Manage assigned PR budget including monthly updates with Senior PR Manager.
  • Perform other duties as required/assigned by the Senior PR Manager.

Qualifications

Required:

  • 3+ years of proven experience in Public Relations
  • Bachelor’s Degree in Public Relations, Advertising and/or Marketing or equivalent work experience
  • Outstanding track record of cultivating successful relationships with traditional and digital media
  • Proven media list development and story pitching to deliver high quality media coverage and influencer engagement
  • Successful track record of PR pitches or campaigns that embrace corporate brand messaging with demonstrated ability to align and position to reach and engage target audiences
  • Natural storyteller with genuine interest in Lush, its values and ethics and its people
  • Strong time management skills and attention to detail while simultaneously managing multiple projects
  • Demonstrated comfort level with public speaking and presenting
  • Ability to establish and maintain effective working relationships both internally and externally

Preferred:

  • Agency experience strongly preferred
  • Corporate communications for a consumer product or consumer PR agency experience preferred as well as experience in the beauty industry
  • Strong preference for this role to be based US based in a key Lush market - New York, Boston, LA, San Francisco

Thriving with a diverse company culture, celebrating the uniqueness of our staff and committed to inclusion. We are proud to be an equal opportunity employer.

We thank all interested applicants; however, only qualified candidates will be contacted.