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Posted March 20, 2022
Google

Brand Marketing Lead, Google Shopping

Google
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

This role may also be located in our Playa Vista, CA campus.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA.

Minimum qualifications:

  • 10 years of experience in brand marketing for a consumer product and/or creative agency.
  • Experience leading experiential activations and partnerships from concept to execution.
  • Experience managing and mentoring a team.

Preferred qualifications:

  • Experience working in brand marketing for an e-commerce or retail brand.
  • Experience in brand building, brand platforms, and product positioning.
  • Experience with cultivating brand partnerships, including managing and navigating relationships with executive level partners to drive to a mutual agreement.
  • Creative judgment skills, with the ability to guide creative development and activations with external agency partners and internal Google teams.
  • Communication, organizational, and written skills, with the ability to interact with all levels of management, communicate cross-functionally, drive projects forward, and influence outcomes.

About The Job

As a Brand Marketing Lead on the Google Shopping Marketing team, you will drive integrated Brand Marketing efforts for Google Shopping across video, display, partnerships, and activations. This role presents a unique opportunity to shape the brand strategy, narrative, and voice for Google’s rapidly growing Shopping vertical.

In this role, you will be responsible for driving large-scale brand campaigns and activations across multiple channels from concept to execution. You will be a big brand storyteller and tactical thinker, with deep expertise in creative development and campaign measurement/ROI analysis. You are a strong cross-functional collaborator, and can partner effectively with teams across disciplines including Product Marketing, Business-to-Business Marketing, Media, Public Relations, Legal, and Finance.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Drive creative brief development, cultivating insights from user research and Google data sources, and collaborating with the Product Marketing team to represent product truths.
  • Manage agency and production partners to deliver impact, while maintaining brand consistency and campaign cohesiveness across channels.
  • Collaborate with the internal Media team and agency partners, to drive media planning, execution, optimization, and measurement.
  • Cultivate and execute initiatives such as partnerships, influencer programs, and activations that help land key messages and elevate the Google Shopping brand in culture.
  • Manage a small team of talented marketers to ensure efficient execution while prioritizing team culture, development, and growth.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .