Senior Coordinator, Influencer & Digital Marketing

tarte is the pioneer of high-performance naturals™, and one of the fastest growing cosmetic companies in the U.S. Founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-tested products chock full of healthy ingredients that deliver real results to the everyday woman. tarte is committed to sharing our “good-for-you glamour” philosophy with tartelettes worldwide, with in-store presence in over 7 countries, and online shipping to 150 countries and counting! Passionate and fierce individuals make up the tarte team from our New York City headquarters to the on-the-ground sales team sharing our powerful products and message throughout the U.S. and internationally.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte’s mission of offering cruelty-free, eco-chic cosmetics chock full of vitamins, minerals and formulated without any of the icky stuff like parabens, mineral oil, phthalates and gluten? Do you strive to live a healthy, compassionate and environmentally responsible way of life? If so, we’d love to hear from you!

This position will sit onsite at our New York City office. In compliance with current New York State and New York City mandates, any employee who works in the NYC office must provide proof of COVID vaccination.

Responsibilities:

• Maintain and further develop the internal influencer affiliate program & third-party partnerships
• Conduct research to source, vet and analyze influencers for potential collaborations that maximize ROI and achieve campaign KPIs
• Ensure influencers are kept in the know with upcoming promos, sales and launches & briefed fully on any exclusives or curated partnership
• Work with influencers & talent management to ensure contracts are all up to date and payments are executed & communicated in a timely manner.
• Target up-and-coming influencers and build authentic relationships to garner consistent content and product support
• Maintain up to date expertise on the ever-changing influencer industry
• Assist in developing influencer campaign strategy, understanding of product launches, planning and impact against different influencer tiers
• Supply ongoing communication surrounding influencer relations & day-to-day activity
• Support un-paid influencer partnerships through organic tactics including but not limited to mailers, local events, trips & brand partnerships
• Manage influencer lists based on different demos, genres & categories
• Own product gifting to align with marketing calendar goals
• Manage monthly and yearly influencer affiliate reports
• Support on daily reporting needs across the .com business
• Track and recap all social coverage daily
• Monitor industry, influencer news & competitive intelligence

Requirements:

• Minimum 3-4 years influencer/ digital marketing experience preferred
• Experience with Impact + Activate is a plus
• Proven ability to analyze & manipulate data
• Strong existing relationships with top-tier influencers, and talent agents + managers.
• A passion for social media & the beauty industry and knowledge & interest of beauty content & creators on YouTube & social media
• Exceptional written and verbal communication skills
• Strong attention to detail, excellent organizational skills and ability to multi-task.
• Proven track record for achieving results and driving projects
• BA/BS required

Person Specifications:

• Project management
• Data analysis
• Excellent critical thinking skills
• Knowledge of influencers in beauty world & other realms
• Creative
• Effective communication skills
• Detailed-oriented
• Ability to prioritize and multi-task to succeed in a fast-growing, collaborative environment
• Proactive, flexible initiative-taker