MUSEUM OF ICE CREAM

Head of Content and Social Media, Museum of Ice Cream

Who are we?

Museum of Ice Cream is an inclusive & immersive brand, designed to captivate your sweetest fantasy and sugar-filled daydreams online and IRL. At Museum of Ice Cream, we invite you to believe in the magic of creativity, to remind you that inclusive spaces do exist and to show you that childlike wonder is worth savoring. In our world, ice cream is the agent of change and the vehicle to ignite the creative spirit that lives in all of us. Fueled by the power of imagination, MOIC is a universe of possibilities with tons of room for you to explore.

What is the Role?

Museum of Ice Cream is looking for a creative and insightful Head of Content and Social Media, to join the Marketing Team and to preferably be based in New York City. We are seeking an innovator - someone who is willing to imagine new ways to authentically translate our love for ice cream and the joy and connection it brings to our past, present, and future guests. You will build a robust content program and craft its content to share our vision and stories with the world. Along the way, you will take risks, learn, and optimize as you engage and build our following and influence.

Roles and Responsibilities

As Head of Content and Social Media, you will:

1. Be responsible for all content development across all MOIC locations: New York City, Austin, Singapore, Chicago, and including soon to be announced locations in Asia-Pacific
2. Manage and oversee MOIC’s social platforms for: @museumoficecream, @museumoficecreamsg (Singapore), other locations in Asia
3. Develop and execute content that speaks to immediate cultural moments and movements, across FB, IG, Twitter, TikTok, Linkedin and Pinterest
4. Partner with our marketing team to enhance awareness and drive up buzz as we expand across products and geographies
5. Craft a multi faceted email marketing strategy to engage and delight existing customers in our database
6. Secure and build influencer relationships
7. Manage a team of content executives across all museums
8. Quickly turnaround content (i.e trendjacking) to ensure relevancy in our communications across social platforms.
9. Become the thought leader and driver for our Digital Marketing and our Paid Ad execution
10. Craft various ideations for paid social media experience/advertisements
11. Ideate, shoot, and edit photo and video content (including copy) for all content platforms (Instagram, Facebook, LinkedIn, Twitter, Pinterest, other emerging channels)
12. Shape and execute a layered acquisition marketing strategy
13. Define social media KPIs and measure the success of each social media campaign & account
14. Develop a strategic content framework and social media calendar, partnering with marketing, product (i.e retail and F&B), museum experience, seasonal programmes and activations and partnership deliverables.
15. Ensure that content development and execution are all met within MOIC’s expected timelines
16. Ensure that the robust content program developed for MOIC can be executed and delivered to the best of your ability.

You’re great for this role because:

1. Have >7 years experience working in editorial or content/social at consumer-focused brand or agency
2. Have leadership experience leading a team of content executives
3. Insightful and highly creative with the ability to guide and create compelling content
4. Skilled in Creative Suite (PremierPro, Photoshop, Illustrator, After Effects) for editing or design (optional but preferred to have proficiency in at least photoshop or illustrator)
5. Excellent writing skills and strong visual eye
6. Extremely comfortable crafting an on-screen presence and following
7. Work well under pressure and in a fast paced environment and across different time zones
8. Are a self-starter who takes initiative
9. Not afraid to take risks and try new things, always testing and learning
10. Always on top of the social trends and platform changes

Salary:

$100,000 annual

Museum of Ice Cream is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.