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Posted March 22, 2022
Academy Sports + Outdoors

Social Media Manager

Academy Sports + Outdoors
Katy, TX, USA ⚠ [Archived] No Longer Accepting Applicants

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Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Job Description

Education:

  • Bachelor’s degree in Marketing, Communications, Journalism or similar field of study required

Work Experiences

  • 6+ years of professional corporate communication or public relations experience required
  • 3+ years of supervisory experience
  • Social media strategy and execution experience required

Skills

  • Proactive problem solver who can synthesize complex problems into clear action items
  • Strategic thinker who understands how to convert a business need into a plan for connecting with customers via social channels
  • Adept at managing paid support across key social platforms to maximize investment
  • Fluent in management of talent and cross-channel execution of social influencer marketing
  • Strong presentation skills, with the ability to independently and effectively lead meetings and discussions
  • Effective listening, speaking, presentation, and visual storytelling ability
  • Excellent organizational skills
  • Collaborative team player with ability to work independently with minimal supervision
  • Ability to prioritize workload, meet multiple deadlines simultaneously in a fast paced, frequently changing environment
  • Maintain internal and external client relationships

Responsibilities

  • Regular attendance required
  • Extensive travel within Academy markets to support regional and local market content capture
  • Lead all strategy development and plan building for our key social platforms of Instagram, Facebook, and Youtube
  • Launch, activate, and manage new, emerging social platforms such as Reddit with an integrated approach to support business objectives and brand equity
  • Build and manage micro and scaled influencer strategy and plans to support key business driving windows in partnership with our PR team
  • Act as Academy Lead with any external agency partners to develop strategic support plans tied to social channels
  • Serve as primary internal liaison for social media including acting as the face of training the organization on how we leverage social media platforms to connect with and convert our customers
  • Manage a team responsible for in-person support and coordination of social media on nights, weekends and holidays as dictated by business needs
  • Manage social media communities, content and advertising budget
  • Manage associates through coaching and establishing a positive, productive work environment
  • Provide regular reporting, tracking and analysis on social media content
  • Monitor and respond to social media in all platforms in partnership with Customer Care team
  • Partner with nationally and globally renowned sports teams, brands, youth and conservation organizations on exclusive mutually beneficial content capture and creation from events and activations
  • Collaborate on seasonal content and editorial calendar planning efforts
  • Identify and roadmap new and emerging platforms and trends in social media
  • Support crisis communications and internal communications efforts as needed
  • Develop a thorough understanding of Academy policies, procedures and safety rules
  • Duties may change; team member may be required to perform other duties as assigned

Physical Requirements & Attendance

  • Acceptable level of hearing and vision to perform job duties
  • Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.