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Posted March 24, 2022
INTERMIX

Performance Marketing Manager

INTERMIX
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

The Performance Marketing Manager will oversee digital paid media strategy and execution, including SEM/PLA, SEO, Paid Social, Influencer Marketing, Display, CTV, Affiliate, for INTERMIXONLINE.com, the forward thinking and rapidly growing multi-brand retailer. The Performance Marketing Manager will be responsible for strategy, implementation, execution and tactics for all performance marketing channels. This position supervises 1 direct report on the Digital Marketing Team.

What You'll Do

  • Oversee paid media strategy and KPIs (traffic, conversion, new customers, and ROI) for all paid digital marketing channels to meet new customers, traffic, conversion and revenue goals
  • Work cross functionally across Analytics, Creative, Merchandising, Social, Ecommerce, and CRM teams to ensure digital strategy is aligned with overall marketing initiatives and evaluate media performance
  • Manage projects to ensure streamlined workflow between external and internal departments including briefing and routing creative, following best practices, and providing results
  • Lead partnership of multiple external agency relationships to manage and track investment, build partnerships, monitor performance to seek optimizations and new opportunities
  • Support investment and opportunity analysis using different reporting tools. Execute and optimize business performance reporting – including but not limited to, weekly recap, product performance, inventory reports, and any ad hoc reports to evaluate campaign performance primarily in Google Analytics.

Who You Are

  • Bachelor’s degree required
  • 3+ years related experience
  • Proficient with Microsoft Outlook and Microsoft Office (strong knowledge of Excel)
  • Familiarity with Google AdWords and Google Analytics preferred but not required
  • Ability to use data to understand and improve results through media buying and tracking
  • Strong project management skills with the ability to work on multiple projects simultaneously and effectively prioritize
  • Strategic thinker with an entrepreneurial spirit
  • Ability to work independently as well as successfully within a team environment and with cross functional partners
  • Easily adaptable to changing business needs and priorities
  • Excellent communication skills, both written and oral
  • Fully vaccinated against COVID-19 by date of hire, or approved for an exemption as a reasonable accommodation under state and/or federal law. “Fully vaccinated” means that you are beyond 2 weeks or more after receipt of the second dose in a 2-dose series (ex., Pfizer, Moderna, etc.), or 2 weeks or more after receipt of one dose of a single-dose vaccine (ex., Johnson & Johnson).