Head of Brand, Content and Communications

About Terminal

At Terminal, we build skilled remote engineering teams for the top companies in tech by offering the Terminal Talent Platform and Remote Management Platform. Combined, these products offer everything a company needs to build, support and retain full-time top tier technical talent across North and South America. Terminal’s role is to identify emerging tech hubs around the globe, build robust recruiting pipelines, and provide a remote-optimized and candidate friendly process for top engineers to connect with compelling companies. Backed by top venture firms, Terminal is a remote first company with teams across the United States, Canada, Mexico, Colombia, Chile and rapidly expanding into new geographies.

The Role:

The successful candidate is smart, high-energy, versatile, and seasoned corporate and brand marketer with a passion to drive the company’s brand growth through the roof. You will own the charter for a multichannel brand strategy, execution, results, and ROI. It is a critical role that requires experience, having grown brands in the past. You are a well-rounded brand marketer that can craft compelling narratives, conceptualize brand campaigns as well as develop strategies to drive awareness. This is a visible role within the organization and the ideal candidate will be able to earn the trust of executive leadership and cross-functional partners in Talent, Sales, Product, Marketing and other cross-functional teams.

What you’ll do

• Brand Vision and Strategy: Be the visionary for our global brand. Work closely with the leadership team to set the brand vision and direction and communicate it clearly and effectively across the company. Develop and execute annual and long-term brand strategies with a focus on delivering against business goals. Ensure all touch points reflect and represent the brand vision.
• Brand Marketing: Develop and lead execution of global, integrated brand campaigns across all channels. Use qualitative and quantitative data to help drive and support overall brand decisions, as well as measure brand campaign effectiveness.
• Brand assets: Be the passionate and creative voice on the team for the Terminal brand. Develop compelling stories narrated through videos, blogs, social and other assets. When relevant, partner with internal and external stakeholders to develop and align on brand assets via cross-functional team collaboration.
• Content & Comms: Responsible for content strategy along with an execution plan to meet overall business objectives. Guide the team and help elevate the quality of content and engagement. Oversee content development ranging from refreshing messaging hierarchy to SEO content to digital assets. Be proficient in leveraging areas such as PR, web, email, and corporate communication for brand growth.
• Social and influencer marketing: Oversee our overall presence (content, voice, tone) on social channels and develop strategies for driving massive awareness through innovative campaigns and influencer marketing.
• Corporate Sponsorships/Events: Collaborate with regional and field teams on corporate sponsorships and events (digital/physical) as a means to create unique experiences, generate awareness, and drive engagement with target audiences.
• Budget Accountability: Manage annual brand budget and determine the appropriate allocation of spend to deliver initiatives on time, in full that support the overall business objectives. Forecast and report actuals on a monthly basis.
• Cross-Functional Leadership: Develop deep relationships and provide cross-functional leadership on strategic initiatives with the Talent and Sales teams but also across the organization.
• Executive Presence: Ability to communicate at executive levels and influence key stakeholders across the organization. Understand how to connect brand activities to business goals and initiatives.
• Team Leadership: Build and lead a high-performing brand marketing team of A+ players to deliver on initiatives in a timely, consistent, and efficient manner. Onboard and manage agencies for special projects and contractors for niche skill sets
• Goal orientation: Set measurable, attainable-yet-audacious monthly/quarterly/annual goals for the brand team, with properly assigned KPIs and hold the team accountable for delivering against those goals; reporting KPIs on a regular basis .

What you’ll bring

• Bachelor’s degree required, preferably in journalism, communications, marketing, or related field; MBA a plus.
• 8-10 years of progressive marketing and brand experience , including a minimum of 5 years of brand marketing
• 5+ years of experience implementing, leading and managing global brand campaigns, content strategy and influencer campaigns
• Advanced knowledge and understanding of digital and traditional marketing channel strategies.
• Proven chops to influence executives and gain buy-in cross-functionally through frequent thoughtful presentations to internal teams
• Confident, creative, and dynamic leader with excellent verbal and written communication skills, as well as strong prioritization, organization, and project management skills with a roll up your sleeves and can-do attitude.
• Demonstrated experience simplifying complex messages for different audiences through storytelling and experiences
• Experience building and managing high-performing global/regional brand teams to deliver outstanding results, on-time through accountability and performance management
• Analytical, and data-driven; uses data to gather insights to inform decisions as well as measure and report on brand awareness & effectiveness
• Experience building brand awareness using a variety of techniques to bring brands from an unknown to a well-known player in the industry