Influencer & Social Marketing Manager

Influencer Marketing Manager - Job Description

Ready to join one of the fastest-growing marketing agencies in the country with the opportunity to exponentially increase your income with our proprietary profit-sharing bonus structure? You've arrived at the right place!

ZeroTo1 is a growth marketing agency built to scale series B+ tech and active lifestyle brands from idea to exit. We have worked with VC-backed startups and fortune 500 brands including brands like Therabody (Theragun),Target, Shipt, Landing, Lamborghini, and Melin. We’re a remote team headquartered in CA, and support startups and scaleups around the world.

Our vision is to become the world’s most-trusted performance creative partner for emerging tech and active lifestyle brands within 2 years.

Our mission is to deliver top-performing creative within 90 days for impactful brands, and help them build sustainable, predictable, and scalable growth through world-class performance creative, content production, influencer, and holistic growth strategy.

We were never able to find the marketing team we wanted, so we built it - one expert at a time. We are a team of innovators across multiple verticals, and we only work with the best. We’re a squad of entrepreneurs, growth leaders, creatives, designers, engineers, and production masters who help unlock rapid growth for the fastest-growing VC-backed brands in tech & active lifestyle.

Are you ready to start your growth journey?

Description

We are looking for a badass influencer marketing manager to join our team. You will lead execution of influencer campaigns with a cross-functional team to define and deliver results through organic and paid content campaigns. The ideal candidate is a provocative storyteller with a track record of impactful social and influencer-driven campaigns across leading social media platforms, and has the right mix of analytical, creative and strategy chops in your DNA. Additionally, you must be comfortable in a fast-paced environment, and have a willingness to jump in across the business.

Requirements

You Have:

• A social media and influencer superstar with 2+ years of proven experience, preferably with a brand that has social media at the center of their strategy (D2C experience is a plus!).
• Strong experience with performance-driven, fully-integrated influencer campaigns, UGC campaigns, and performance-based influencer/affiliate campaigns.
• Understand the creator economy and know how to work with creators to develop high-performing organic and paid UGC content.
• Ability to negotiate rates with influencers/creators.
• Daring, strategic, and influential leader who is passionate about the role social media plays in a brands presence and strategy.
• Creative and data driven leader grounded in storytelling, engagement, listening and response, optimization and standard methodologies.
• Demonstrate expertise in end-to-end planning, leading and expanding social media audience, engagement, and conversations across paid social media programs in TikTok, Instagram, LinkedIn, Twitter, Facebook, YouTube, Pinterest and Snapchat.
• Strong understanding of TikTok with a finger on the pulse of trends.
• Experience with link tracking and how to integrate into campaign reporting.
• Experience with influencer marketing software (CreatorIQ is a plus!).
• Strong project management skills and experience working with cross-functional teams and multiple collaborators
• Experience in owning 3rd party relationships and presenting results to business partners at all levels.
• Able to lead social and influencers marketing campaigns end-to-end, facilitate projects with key stakeholders, own successes and learnings, and report back on strategic growth metrics.
• Tech and data-savvy with the ability to jump into Web Analytics platforms such as Google Analytics or Data Visualization Platforms (such as Power BI, Data Studio, Tableau, etc) or even Excel and communicate a story with sound data.
• Excellent organizational, communication, and project management skills.
• Experience with performance-based campaigns and affiliate activation.
• Strong Project Management background is a major requirement.
• Marketing automation experience
• Curious and always learning
• Exceptional storyteller

A Big Plus if You Also Have:

• Experience working with Product, Creative, and Performance marketing teams.
• Entrepreneurial/Self Starter experience with managing a team is a major plus
• Have experience with SEO and content marketing strategy
• Having some front end code experience.

You Work On:

• Own the ZeroTo1 Social Media and Influencer function from strategy to execution and optimization. Define, build and deliver an industry leading social media and influencer program targeted at customers, prospects, media and industry guides.
• Lead brand activations supporting both organic and paid content needs including full-funnel integrated campaigns, UGC campaigns, mass micro campaigns, affiliate campaigns, tier 1&2 campaigns, always-on content, campaign planning, production, optimization and community management.
• Innovate as an inspiring leader and social media subject matter expert accepting the latest trends, relevant cultural moments and strategies, platforms and tools to increase efficiency of our social media program!
• Collaborate across the teams to align objectives and prioritization of campaigns.
• Define and action scalable processes for social and influencer content creation, tone and voice in partnership with the creative team and agency partners.
• Identify, supervise, and analyze critical metrics for campaigns and always-on efforts to formulate data-driven reporting, insights and recommendations.
• Proactively dig into client’s data to identify opportunities for testing and optimization across acquisition and retention channels
• Execute project plans and deadlines to achieve all marketing objectives on time and within established budgets
• Communicate progress and activities with the client and internal team
• Manage and collaborate with internal and external team members to achieve overall client KPIs/ objectives

Benefits

Remote Work Policy

Profit Sharing Program

Flexible Work Schedule

Annual Retreat

Learning Budget

Gym Stipend