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Posted March 24, 2022
L’OCCITANE Group

PR Intern (Summer 2022)

L’OCCITANE Group
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

L'OCCITANE EN PROVENCE, founded in 1976 in the Provence region of France, is a worldwide brand that offers premium, natural-based, personal care and wellbeing Provencal products and services. L'OCCITANE continues to grow, opening several new boutiques nationwide. L'OCCITANE seeks to revive the Provencal way of life and traditions through high quality, effective personal care products as a great answer for natural well-being.

JOB SUMMARY:

L’Occitane’s North America Communications Team is looking for a PR & Influencer Intern to represent our brand to external stakeholders such as online/offline influencers, journalists, publishers, agency partners and media outlets. The right candidate should possess traditional communications and PR / marketing skills, and be interested in the media space, as well as influencer marketing and social media.

This individual should have a pulse on trends, and a creative lens to drive cultural relevance to the L’Occitane business. They should embody an entrepreneurial spirit who is eager to learn the different facets of PR and influencer marketing, and able to multitask across necessary channels.

Reporting into the Experiential Marketing team, this individual will help drive overall awareness and product exposure across the US market. This role will report to the Senior Public Relations Manager, in partnership with the Associate Public Relations Manager on a day-to-day basis.

JOB RESPONSABILITIES:

  • PR
    • Facilitate weekly news recap consisting of relevant partnerships, trends, and industry updates
    • Manage sample replenishment and organization between distribution center and media contacts
    • Assist in preparation of PR needs for press launches, store events and mailings
    • Lead weekly coverage report updates
    • Draft media lists for key campaign launches and on trend seasonal moments
    • Write seasonal PR media pitches for press consideration
    • Own always-on tracker for PR placements
  • Influencer
    • Own organic influencer list, and add on-brand potential partners ongoing
    • Manage product send outs during partnership campaigns and organic mailer send-outs
    • Track daily influencer content that features L’Occitane
    • Share recommendations on new potential influencer partners
    • Passion for the Tik Tok space, and growing the brand’s potential influencer beauty partners there

REQUIREMENTS:

Must be able to come into NYC office 3 days a week

EDUCATION

  • Rising Junior or Senior college student with minimum GPA of 3.5 or higher

Experience

  • 1-2 years of public relations or communications experience in the beauty or CPG industry

Skills

  • Proficient in Microsoft Office (Excel, Word, PowerPoint) and MuckRack
  • Passion for all things PR & influencer with an appetite to learn new skills and keep up with the latest trends
  • Strong communication and interpersonal skills; must be personable yet persistent
  • Have a pulse point on trends and willingness to understand the many facets of the L’Occitane brand
  • Understand the brand identity and core commitments, and how they translate to impactful media and influencer partnerships
  • Be highly organized and bring a high level of attention to detail and intellectual rigor, while working under tight deadlines and on multiple projects simultaneously
  • Ability to work well with multiple teams
  • Ability to multi-task and work within provided deadlines.
  • Has an entrepreneurial attitude; excited about testing new products
  • Needs to be interested in exploring new trends on social media
  • Must be enthusiastic, creative, collaborative, and entrepreneurial and have a go-getter attitude no matter how large or small the project
  • Graphic/visual design and video/multi-media production experience a plus
  • Knowledge of Tribe Dynamics influencer platform, a plus.

L’Occitane North America offers a competitive compensation package and a comprehensive benefit offering that includes: Medical, Dental & Vision Plans, Healthcare, Dependent Care, Transit and Parking Flexible Spending Accounts, Life Insurance, 401(k) Plan, Generous L’Occitane discount, Paid Vacation, Personal Days, Summer Fridays and Holidays.

L’Occitane North America is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

Employment is subject to verification of references and background check investigation.

All Applicants:

United States Applicants Only