Associate Manager, Product Marketing - Hardware

Who We Are

Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging.

With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.

Overview

Tonal is looking for an Associate Product Marketing Manager to support the launch of hardware products. This person will be responsible for the planning and execution of go-to-market plans and campaigns of hardware products, from new revolutionary products to accessories and improvements to existing products.

As an Associate Product Marketing Manager for Hardware at Tonal, you will be a key contributor to the definition of the marketing strategy, product positioning and messaging, naming, research needs, and marketing tactics. You will represent the consumer point of view with Product Management and cross-functional teams in the prioritization, design, and development of hardware products.

To be successful in this role, you should be able to think strategically, look at the business analytically, and implement flawlessly. The ideal candidate is a self-starter, well-organized, and embraces innovation, creativity, and collaboration, with an analytical and data-driven approach to create world-class marketing for innovative hardware products in a fast-paced environment.

Knowledge and a passion for group fitness, personal training, or wellness is a plus but not required.

What You Will Do

• Lead the planning and execution of the go-to-market plans for hardware products. Partner with the Programs team to deliver hardware products on time
• Contribute to the definition of product positioning, messaging, naming, and audience for hardware products
• Partner with Consumer Insights to discover customer needs and unlock hardware opportunities
• Collaborate with the product team on the definition of the hardware roadmap and success metrics for product launches, ensuring product-market fit and customer lifetime value
• Lead the development of compelling go-to-market campaigns and tactics that are impactful to the business, and increase brand awareness, acquisition, and retention
• Partner with our creative production and content teams and external marketing agencies to develop creative assets and content including TV ads, digital advertising, video campaigns, social/community building, influencer marketing, sports marketing, PR, and retail
• Partner with Customer Care, Inside Sales, and Retail teams for the development of presentation materials and in-store/online creative assets
• Bring a strong point of view to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
  
  

Who You Are

• Proven experience with 3+ years experience in product marketing for consumer tech hardware. Smart devices is a plus
• BA/BS degree in marketing, business, product development, or related field
• Experience with consumer research and using data and insights to inform product roadmap and GTM strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Strong communicator and storyteller
• Experience in the fitness industry is a plus
  
  

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, [email protected]. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.