Sr. Marketing Manager, Customer Growth

Join a team that is changing millions of lives.

Transforming smiles, changing lives

 

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

 

Ready to join us? 

About This Opportunity

The Sr. Manager, Customer Growth Marketing will be responsible for managing a team of marketers who work with customers and sales teams to develop consumer campaigns that drive consumer demand and adoption the Invisalign Treatment. The senior manager, customer growth marketer will work closely with the consumer and professional marketing team, clinical education and commercial teams to deliver integrated programs that address the needs of the Invisalign Provider, practice staff, patient and consumer. He or she will also have the responsibility of leading the development of marketing educational content, best-practices and marketing assets utilized by orthodontists and general practice dentists nationwide. He or she will play an instrumental, game-shaping role in influencing how practices market themselves by leveraging the full equity of the Invisalign brand.

In this role, you will…

• Partner with customers to understand their business needs and design consumer strategies to drive demand in the local area
• Design paid search and SEO strategies to assist with driving growth and adoption of best practices
• Understand local market trends and practice needs
• Work cross-functionally to develop programs and initiatives to support:
  • In-practice patient conversion
  • Optimal patient experience
  • Develop Practice marketing collateral & resources
  • Ensure effective implementation in local markets
• Collaborate with professional marketing teams to understand customer insights, business challenges and co-create content designed to fuel customer growth
• Develop best practices across digital marketing disciplines such as social media, search engine marketing, search engine optimization, email, influencer marketing, analytics and website management designed to educate doctors and practices on how to drive growth through marketing
• Build and execute presentations and manage communications with customers
  

In this role, you’ll need …

• A proven track-record with 7+ years of Consumer Marketing experience
• Bachelor's degree or equivalent experience required, MBA preferred
• Healthcare and/or practice marketing experience preferred
• Hands on experience with social media platforms such as Facebook/Instagram, Pinterest, Tik Tok, Twitter and/or YouTube preferred
• SEO/Google Adwords experience preferred
• Strong project management skills
• Strong analytical skills for business analysis
• Ability to work with individuals at all levels in an organization
• Strong Communication skills (writing, oral, & presentation)
• Ability to manage and prioritize multiple tasks
• Show initiative, take action & maintain ownership of projects
• Focus on customers’ needs and market drivers
• Drive for results
  

Sound like a good fit?   

 

Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.    

 

About Align  

  

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.   

  

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work - these are just some of the things employees say make Align Technology a great place to work.   

  

We respect your privacy. Please review our Applicant Privacy Policies for additional information.  

 

Global Diversity Statement

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.