Assistant Director, Marketing & Business Development-Tourism Experience Preferred

Job Location:

Florida Mall

Primary Purpose

This position is responsible to assist in the creation, development, and implementation of the overall revenue generation strategies and strategic marketing direction of the shopping center and in order to meet corporate property business and marketing objectives.

Principal Responsibilities

The successful candidate’s responsibilities will include, but not be limited to:

• Under the direction of the DMBD, identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the sales goals of the property
• Generate prospective clients in local markets through cold calling, networking, reviewing applicable publications and targeted outreach plans
• Review and understand Marketing budget, Marketing financials and various related reports
• Support administrative elements and approvals of sponsorship/event deals including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting and reporting
• Assist in the development of solid on-going relationships with partners and sponsors to address performance, execution, and future growth potential
• Assist in the completion of all associated sales reporting including weekly inventory verification and updating as well as management of individual inventory requests
• Frequently review and understand center sales and traffic tends and reports
• Assist with the promotion and implementation of platform programs in a professional and timely manner and measuring of results
• Responsible for managing the local production and use of on-mall collateral and materials.
• Participate in Manager on Duty rotation as needed, attend staff meetings and uphold other relevant management responsibilities
• Assist in writing and creating retailer correspondence and communications.
• Work with DMBD to keep an up-to-date media contact list and build a network of media contacts
• Along with the DMBD, convey sales and market related information to the center’s leasing representative. Provide necessary marketing information and assistance as necessary
• Assist DMBD with coordinating tenant and partner meetings
• Manage 3rd party Guest Services Provider
  

Tourism

• Provide instruction and supervision of customer service staff regarding tourism programs. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws
• Seek opportunities and develop programs to capture tourists visiting the local geographic area
• Oversee centers Coupon Book program and applicable sales goals with Guest Services staff
• Increase center traffic, (FIT and group business) international and domestic by developing strategic marketing/tourism programs to include advertising, promotions, co-op efforts with other travel industry suppliers, sales calls, familiarization tours and public relations to meet corporate objectives and increase market share and profitability
• Maintain memberships in and/or relationships with CVB concierge, and other local associations, in order to take advantage of programs they offer, such as advertising, promotions, fam tours, etc.
• Develop and implement programs with receptive agents and local industry to feature the center in packages and other marketing programs
• Work closely with CVB and local tourism industry to integrate shopping excursions with conventions, major sporting, and cultural events to include TFM on itinerary
• Develop and implement niche market programs as applicable (i.e., welcome center, city-wide special events, etc.)
• Develop and implement programs to hotel guests. These may include: concierge/front-line programs; working with hotel sales and marketing staff to develop coop programs; and establishing “Shop and Stay” or other package programs
• Develop and implement ground transportation programs. These may include: rental car programs; shuttle programs, motorcoach programs, taxi programs, etc.
• Prepare, create and maintain monthly status and variance reports on traffic and customer analysis
• Grow retailer participation in tourism initiatives that include FAMs, Community Events, Concierge Events, influencer marketing and more
• Provides proof of performance and all reporting related to tourism programs to Director of Marketing and Business Development
• Communicate tourism information and updates to mall retailers
  

Minimum Qualifications

• BA or BS degree with emphasis in marketing or business
• 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Knowledge of tour operators, receptive agents, conventions and meeting planners
• Exceptional negotiating skills
• Event planning experience
• Well-developed oral and written skills
• Strong team building and coaching skills
• Sound fiscal management and budgeting skills
• Excellent word processing, Excel, and Power Point skills
• Flexibility to work varied schedules including weekends and evenings
• Some overnight travel required
• Language skills - bilingual English and Spanish preferred