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Posted April 03, 2022

Sr. Manager, Digital, Global Sebastian/Nioxin

Wella Company
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Position Title: Sr. Manager, Digital, Global Sebastian/Nioxin

Location: New York City

Reports to: Marketing Director Retail Hair North America

Direct Reports: N/A

Scope / Brands: 2 Hair Care Brands

About The Wella Company

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com .

THE ROLE

As a Digital and Influencer Marketing Manager in the Global Marketing team, you will be responsible to deliver the digital and influencer marketing strategy to drive awareness, consideration and sales growth across hair care brands. You will have the ability to define the vision, strategy and plans to grow our brands through digital channels and partner with cross-functional teams and agencies to execute them with excellence.

Key Responsibilities

  • Develop vision, strategy and KPIs to grow our global brand awareness, consideration and sales via digital channels: social media, e-retailers, CRM, paid digital media (note: working closely with our high growth regions).
  • Develop our digital and influencer marketing strategy and plans in partnership with our agency and execute them with excellence, maximizing content and plans across earned/owned/paid channels, identifying brand relevant targets in media, influencers, digital communities (bloggers, vloggers).
  • Collaborate with the regional teams and our agency to develop/create breakthrough tools and assets to drive coverage, inclusive of experiential activations, content creation (videos, images, interviews), partnerships and collaborations.
  • Build synergies between local influencer plans and global plans.
  • Collaborate with our e-com sales teams to develop strong growth plan for top e-retailers (Amazon, WM, Target): maximizing CARS (Wella’s global rating system) and ensure right level of media investment behind each platform.
  • Collaborate with the regional teams to ensure necessary assets are being developed and content calendar is optimized for the brand to win across social media and e-retailers.
  • Collaborate with our media team to ensure we optimize our media spend in the digital space (Digital paid media / search / e-retailers).
  • Build direct customer communication as well as develop targeted customer communication plans for retail/key account/e-com partners.
  • Monitor e-customers and competition activities to develop insights on how to win (e-com and social media audit…).
  • Continually evaluate plans effectiveness, tracking performance vs. KPI, and recommend action plan to grow further / faster and adjust vs. category and competition evolution.
  • Support trade marketing and sales team, providing them all necessary assets to ensure successful sell-in to e-retailers.
  • Own budget and budget tracking.

Qualifications

We are looking for candidate who will drive the business as if it was their own company, who will have strong leadership and strategic thinking skills and who will be accountable for results.

Essential Skills required:

  • Strong leadership skills: able to develop a vision, engage and enable key stakeholders and execute with excellence.
  • Analytical thinking & problem solving able to analyze complex and multiple data to develop in depth understanding of issues / barriers to growth and propose solutions to fix.
  • Ownership: act as owner of the business, drive his/her projects and is accountable for results
  • Great collaboration with the teams internally and externally. Able to build a strong network to help deliver projects better and faster
  • Keen to learn and accept feedback – keen to learn continually from others, accept to listen and act on feedback given.
  • Operational discipline: work with end results in mind, plans and follows through, meet deadlines, can manage multiple priorities.
  • Embrace change: is open to change and is flexible and adaptable
  • Technical - Powerpoint, Excel, and Word

Qualifications:

  • Master degree (Business/Marketing degree preferred)
  • 6+ years experience in influencer marketing and digital marketing in Beauty or FMCG
  • Extensive digital skills (e.g. e-com/search/social/content management)
  • First experiences in crisis communication/issue management
  • Strong communication skills (verbal/written) & social skills (Team Player)
  • Previous experience appreciated: L’Oreal, LVMH, Estee Lauder, Smaller beauty businesses with strong presence online, P&G, Unilever, Danone, RB, good understanding of Beauty and FMCG environment (in US if possible)

EEO OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo

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