Marketing Communications Manager

Dropps is a direct-to-consumer business reinventing cleaning for good. We eliminate everything you don’t need and shouldn’t pay for, delivering high-performance, sustainable cleaning products that make life simpler.

Reporting to the Senior Director of Marketing, this role will be responsible for managing communications that advance key internal & organizational brand awareness and increase customer, audience & stakeholder engagement. Working closely with the Director of Marketing, and cross-functional teams, you will set strategies to propel the Dropps story through consistent, on-brand messaging, calendars, content and strategy.

Responsibilities

Communications Management - External

• Develop and manage non-promotional consumer communications strategy and content calendar in partnership with marketing leadership and cross-functional teams.
• Work with Senior Director of Marketing and Brand Manager to own consumer resources to ensure a sound and aligned message across each touchpoint in the digital consumer journey.
• Partner with brand Public Relations Manager to align PR efforts to owned consumer communications including ongoing brand awareness, industry media relations, and new product communications.
• Ensure communication strategy is consistent and reflects the organization’s strategic vision.

Communications Management - Internal

• Keep internal teams and stakeholders aware of marketing goals and programs through consistent, clean internal communications.
• Manage internal marketing communications to publish timely company information, such as memos and engagement opportunities.

Content Management

• Build actionable cross-platform content roadmaps that serve as the backbone of content production and performance to support product launches, fuel awareness, search engine optimization, thought leadership, and partnership opportunities.
• Work cross-functionally with paid marketing, creative and product teams to optimize content for conversion through tests and iterations.
• Develop a recommendation for high-priority content areas/themes for Dropps to own and win in.
• Ensure brand consistency in copy through tone, voice, and terminology.
• Manages the Content & Brand Partnerships Specialist

Social Media Management

• Oversee Dropps' social media channels, including Facebook, Instagram, Twitter, Pinterest and TikTok.
• Strategize and execute on brand and influencer partnerships focused on brand awareness or customer acquisition.
• Keep a pulse on industry and social trends, and competitor's social presence & strategies.
• Make recommendations to ensure that Dropps' feeds stays fresh, engaging and relevant in a fast-changing, competitive landscape.
• Analyze social data/metrics and community insights to inform future brand strategies.
• Oversee social content calendars across multiple social media platforms, to schedule and push daily content across platforms (Instagram in-feed, Instagram stories, Facebook, and TikTok).
• Oversee graphic development work with internal & external resources for social media (in-feed and story) content using brand templates and style guides.

Brand Partnerships

• Develop brand partnership strategies focused on brand awareness or customer acquisition.
• Lead brand partnership calendar management, content planning, and strategy to drive new customer acquisition.
• Oversee the development of on-brand content to support brand partnerships including blogs, social, and email graphics.

Community Management

• Build and scale our brand ambassador program to promote brand awareness, merchandise products, and foster customer relationships.
• Work with our customer support team to ensure consumers have a great experience within each social media channel.
• Develop community engagement protocol through Dropps' brand voice to garner / strengthen relationships.

Other

• Leverage data-driven analytics to track KPI's and generate insights.
• Demonstrated excellence in prioritizing diversity and inclusion throughout marketing through words, visuals, and community engagement.
• Curiosity about the household cleaning & care category (i.e. the science between how products work, why they're developed, and how they're used).

Requirements

• Dedication to Dropps’ sustainability mission
• Minimum of 5 years of experience in communications, agency, and/or marketing roles
• Curiosity about consumer products, including home care product category (i.e. the science between how products work, why they’re developed, and how they’re used)
• Proficient in content marketing theory and application with an understanding of SEO and web traffic metrics.
• Excellent verbal and written skills
• Exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (TikTok, Instagram, Facebook, Twitter, YouTube, Pinterest etc.), trends, and how each platform can be deployed in different scenarios.
• Experience in the influencer marketing space.
• Ability to interpret data, generate insights and recommend optimizations and new strategies.
• You are an exceptional writer and storyteller who can effectively engage an audience with content across multiple channels.
• Knowledge of design programs (Adobe Creative Suite, Canva) a plus.
• Demonstrated commitment to prioritizing diversity and inclusion, as well as sustainability education throughout marketing through words, visuals, and community engagement.
• Physical requirements (with or without reasonable accommodations): ability to use common office equipment such as a computer, keyboard, mouse/touchpad, etc., ability to visually interpret images, ability to communicate with team members, attend virtual meetings, and travel for in-person meetings as applicable. This is a primarily stationary role at a desk (seated or standing, according to preference), so must be able to sustain sitting/standing for the majority of work time.

Dropps is an equal opportunity employer. We are proud to provide employment, training, and room for growth to all, regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We thrive when our ideas are reinforced and challenged by new viewpoints and recognize diversity at Dropps is essential to developing the best products on the market and being the happiest workplace in the world.