Director, Web3 Strategy

Influential, is looking for a Director, Web3 Strategy to lead, develop and execute Web3 strategies across Influential’s expansive roster of clients. Your thought leadership, subject matter expertise and recommendations will be paramount for both internal and external education and communication. This role will support the department head to roadmap and support company-wide initiatives.

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue), and an exclusive Influencer Technology Partner of IBM Watson. Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers in Web3. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Remote company - work from home!
• Competitive compensation
• 20 Days annually for Vacation PTO with inclusive holiday benefits
• 100% company-paid medical, dental & vision insurance for employees
• Equity options for all employees
• Fully vested 401(k) matching
• Stipends for at-home office setup, phone & wifi, health & wellness, and more!
• An awesome collaborative work culture, a diverse team, and more!

In general, on a typical day you will:

• Serve as the subject matter expert of Web3, Crypto, NFTs and Avatars. You will be at the forefront of developing solutions for Influential’s clients as the space evolves.
• Lead the development of Influential’s Web3 partnership & solutions strategy.
• Collaborate with the Innovation Center of Excellence to ensure all milestones & measures of success are in line with company goals and resources.
• Maintain a proactive pulse on the Web3 ecosystem to ensure Influential capabilities remain best-in-class and agnostic to client needs.
• Act as a liaison between internal and external stakeholders, third-party vendors, agencies and organizations.
• Act as the central point of contact, providing regular status reports, regularly disseminating information to key stakeholders, seeking solutions, and ensuring client expectations are always met.
• Own end-to-end process for execution. Partner with necessary internal stakeholders to develop detailed process documents for operational team members to reference.
• Create, present, and provide briefs to internal stakeholders on initiatives and progress to ensure the completion of cross-functional tasks when taking ownership of deliverables.
• Present/communicate progress and outcome of projects to clients and determine best next steps.
• Lead the development of internal training materials and external sales collateral in partnership with the Innovation Center of Excellence and Design Team.
• Maintain and update a status document with requested, pending and completed deliverables.
• Regularly attend client meetings with Sales Lead(s) as necessary to present thought leadership, strategic direction, manage feedback, and translate Web3 goals to tangible media deliverables.
• Partner with Department Leads to expand virtual influencer relationships, craft innovative solutions, create FTM activations and capabilities via strategic partnerships.

Being a Director, Web3 Strategy requires:

• Bachelor’s degree or equivalent experience
• 7+ years of agency or marketing experience
• Experience and extensive understanding of blockchain as a consumer product, virtual influencers, NFT culture and community, Web3 and the metaverse, banking, treasury services, and international payments.
• Creative storyteller, with a proven track record of successfully launching and growing new business solutions and activations for Web3
• Business-growth mindset
• Proven ability to successfully work with and guide senior-level clients and internal portfolio teams
• Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing
• Solid understanding of media buying and channel allocation best practices
• Strong presentation skills and the ability to articulate and apply strategic thinking
• Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
• Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
• Stay up to date on the latest trends and innovations in the social and Web3 realm
• Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists

Bonus points if:

• Experience at a marketing-tech or media start-up
• You’re passionate about social media and/or influencer marketing

About Influential

Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 Million social media influencers, Influential's platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement. Through strategic partnerships, with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in lift, foot traffic, and eComm sales. Influential works with Fortune 500 brands, including McDonald’s, NBA, General Mills, Ford, and every major studio. With offices in Los Angeles, NYC, and Las Vegas, Influential is a developer partner of IBM Watson, a strategic partner of WME and Oracle, and a Facebook and Instagram Marketing Partner. (www.influential.co)

... is an equal opportunity employer.