Marketing Manager, Growth Marketing, The Disney Bundle

The Marketing Manager will help lead marketing campaigns that drive growth for The Disney Bundle, a key strategic priority for The Walt Disney Company. Successful candidates will be able to strategize, develop, and project manage 360 marketing campaigns that touch marketing materials across on-channel and off-channel platforms. This role will play a key part of the broader The Disney Bundle team and will be required to successfully navigate multiple cross-functional stakeholders to ensure holistic alignment across marketing channels as they work to grow The Disney Bundle.

Responsibilities :

• Act as campaign lead for a variety of The Disney Bundle marketing campaigns, owning them throughout their lifecycle from strategy to concept to creative execution
• Partner closely with teams across The Walt Disney Company including marketing strategy, awareness media, performance media, and synergy in the creation & development of key marketing campaigns
• Manage campaign brainstorms with internal partners and external agencies while also owning executive buy-in of campaign strategy and tactics
• Own campaign calendar & GTM deck - communicating updates to broader leadership and tactical asset needs to The Disney Bundle marketing associate & coordinator on a regular basis
• Assist in communication of campaign needs for key campaign insights from groups such as product marketing, research, and analytics, providing robust reasoning & analysis of campaign strategy & performance throughout campaign lifecycle.
• Manage expansion of experiential and multicultural marketing activities for The Disney Bundle - working to push forward new ideas while identifying opportunities to expand our multicultural activities; always working to elevate the voices of our diverse customers, content, and talent
• Partner with paid media strategy & testing to understand the full scope of testing opportunities within each campaign and prioritize against broader testing roadmap
• Own campaign performance insights repository - helping to establish data based learnings & actionable insights from each campaign that can be shared within the broader The Disney Bundle team.
  
  

Basic Qualifications :

• Minimum of 6 years of marketing experience
• Comfort with Excel and experience with digital reporting tools
• Self-starter, highly motivated, positive demeanor, excellent communicator, adaptable and able to thrive in a fast-paced environment
• Highly organized project management skills
• Extremely effective communicator, presenter, influencer
  
  

Preferred Qualifications:

• Previous experience in multicultural & awareness marketing is a plus
• Understanding of the OTT universe and subscription ecosystem is a plus
  
  

Required Education :

Bachelor's degree or equivalent work experience

898425BR