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Posted April 07, 2022
QVC

Senior Coordinator Influencer Marketing

QVC
St. Petersburg, FL, USA ⚠ [Archived] No Longer Accepting Applicants

Job Description Details

The Opportunity

The Senior Coordinator Influencer Marketing will support the day-to-day execution of all Influencer program needs For HSN. You will work closely with Influencer Specialist to help better HSN’s digital Influencer marketing program and expand our advertising footprint in Influencer platforms.

Who We Are

We are the world's leading video and ecommerce retailer, offering a curated collection of desirable brands to millions of customers around the globe each day through broadcast, Internet, and mobile sales platforms. This team focuses on developing engaging strategies that support our influencer marketing program.

Your Impact

  • Execute product seeing for all categories for digital Influencer marketing program, for HSN
  • Work with Influencer Marketing Specialist to optimize inactive and underperforming Influencers.
  • Works with cross-functional teams including eCommerce and Merchandising to plan out Influencer support for key categories and promotions.
  • Create and execute Influencer Newsletter.
  • Provides Analysis and Reporting of a digital Influencer marketing campaign and spend results for Influencer Marketing.
  • Contribute to the development and execution of plans to meet and exceed new customer and Return.
  • Research and test new business opportunities within the online marketing landscape.
  • Develop and build relationships with internal QVC Merchandising, e-commerce and planning teams.

What You Bring

  • BA/BS in Marketing, Communications, eCommerce, Merchandising, Public Relations, or related field; or equivalent experience required.
  • 1 plus years’ professional experience, within marketing, communications or eCommerce.
  • Impact Radius Knowledge
  • Understanding of the influencer community & external retail environment
  • Web analytics (Coremetrics, Google Analytics,etc.) experience a plus
  • Excellent project management and organizational/time management skills with specific attention to detail.
  • Must be proficient in the use of Microsoft Office products (Excel, PowerPoint)
  • Strong interpersonal and communication skills, team player within a cross-functional team.