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Posted April 10, 2022
Consumer Reports

Manager, Digital Marketing

Consumer Reports
Yonkers, NY, USA Full-time

Who We Are

Founded in 1936, CR has a mission to create a fair and just marketplace for all. Widely known for our rigorous research and testing of products and services, we also survey millions of consumers each year, report extensively on marketplace issues, and advocate for consumer rights and protections around safety, digital rights, financial fairness, and sustainability. CR is independent and nonprofit.

THE OPPORTUNITY

The Manager, Digital Marketing will be responsible for developing and executing marketing strategies and programs that support growth of the digital products and services customer base. This role will work closely with other members of the Marketing, Digital, and Content teams on Digital Marketing programs that support business goals including audience development, acquisition, and engagement.

Responsibilities

  • Lead influencer marketing program for growing brand awareness, driving audience to CR.org and growing social engagements across platforms
  • Develop and execute product marketing campaigns for CR’s membership benefits
  • Partner with stakeholders to manage, execute integrated marketing campaigns for assigned cross-organizational efforts
  • Leverage marketing channels to support product marketing campaigns and cross organizational initiatives. Channels to be leveraged include:
    • membership emails
    • newsletters
    • On-site promotions
    • In Magazine placements
    • Brand campaign efforts
  • Partner with creative team to design assets
  • Support Associate Director with partnership marketing efforts
  • Manage and oversee relationships with key vendors, external creative agencies and marketing technology partners as needed
  • Stay informed on industry trends, sharing with the team and championing new strategies and tools where appropriate, based on those insights

About You

Minimum Qualifications:

  • Bachelor’s degree; MBA a plus
  • Minimum 5 years of digital marketing experience
  • Experience managing brand - through creative, experience, and messaging
  • Strong balance of analytical, data-driven approach and creative sensibility
  • Demonstrated ability to manage a significant budget
  • Demonstrated track record for managing projects from start to finish, including ones involving multiple stakeholders and team members
  • Outstanding communication and organizational skills
  • High attention to detail
  • Strong Excel, PowerPoint and Word skills
  • Deep knowledge of email marketing, including familiarity with email technologies and tools
  • Experience with A/B and multivariate testing programs and tools to improve performance or customer experience and engagement
  • A passion for digital marketing, brand and the customer

THIS POSITION REQUIRES YOU TO BE FULLY VACCINATED PRIOR TO YOUR START DATE

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EEO STATEMENT

Consumer Reports is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decision without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.