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Posted April 13, 2022
SBH Fashion

Global Brand Marketing Director

SBH Fashion
New York City, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Director, Global Marketing

As the Global Marketing Director, you will be responsible for overseeing all content, while managing the seasonal calendar and budgets and PR agencies. Working with several leaders in the business, you will participate in concepting and executing events while working with our international teams.

Some of What You’ll Do:

  • Oversee all content creation, photo production, budgets, yearly and seasonal calendars
  • Manage related marketing budgets, develop and leverage analytic models to assure all spend optimized towards achieving business goals.
  • Manage multiple vendors, including agencies and marketing technology providers.
  • Deliver robust, performance-oriented reporting across all marketing channels/vehicles.
  • Manage outside PR agencies and work with global teams on local agency support
  • Assist Global director in PR, Influencer and Marketing Strategy communication to overseas teams.
  • Concept and execute events and support international teams with local events in their markets, ensuring event angles are in line with brand strategy
  • Work closely with brand, technology, sales and merchandising team members to ensure marketing programs are cross-functional and collaborative.
  • Oversee global marketing calendars
  • Help traffic international content requests to in house content production team

Some of What You’ll Need:

  • Minimum 6 years’ experience in a marketing role, fashion experience a major asset
  • At Least 3 years of management experience
  • Experience with production and content creation a plus
  • Demonstrable experience leading and managing media buys, marketing database, email, social media and/or display advertising campaigns
  • Copywriting experience
  • Budget and cost analysis experience
  • Project management experience
  • Experience running large scope projects with cross-over departments and large teams

Some of Who You Are:

  • Finger to the pulse in culture (art, music, fashion)
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Comfortable with ambiguity
  • Able to perform at a very fast pace
  • Great communication and presentation