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Posted April 13, 2022
Ancient Nutrition

Marketing Specialist

Ancient Nutrition
Franklin, TN, USA Remote ⚠ [Archived] No Longer Accepting Applicants

Job Title: Influencer Marketing Specialist

Location: Remote

Status: Full Time

Reports to: Director of Brand Marketing

Ancient Nutrition together with DrAxe.com is a growing wellness brand focused on providing history’s healthiest, real food nutrients to today’s modern world. With a strong brand and passionate team, we are on a mission to provide best in class products with wholesome, clean ingredients that fuel the body and mind, restoring health, strength, and vitality. Ancient Nutrition has quickly become the #2 protein supplement and meal replacement brand in the natural health channel through its pioneering line of Bone Broth Protein, Multi Collagen Protein, Essential Oils, and Keto products. DrAxe.com is one of the most popular natural health websites in the world with over 2.5 million unique visitors per month.

Overview:

We are looking for a full time Influencer Marketing Specialist who is passionate about social media, content development and a natural relationship builder.

The Influencer Marketing Specialist will build and execute influencer campaigns, manage our ongoing ambassador program and recruit influencers to generate reach, awareness, authentic endorsement and conversion for our brand. This person will work directly with our Director of Brand Marketing to create Influencer campaigns that effectively communicate our brand & product message to new audiences and accelerate our brand reach.

The ideal candidate is a creative thinker who is a natural relationship builder with strong project management skills.

Job Duties:

  • Lead social influencer marketing campaigns. Includes but not limited to:
  • Use dashboards and Influencer metrics to research and identify key influencers, bloggers and online media who fit with our brand messaging
  • Build strong relationships with social influencers through product seeding and regular, high-touch communication
  • Negotiate and execute paid campaigns and ongoing contracts - ensuring both parties are clear on deliverables, contracts are met and performance is achieved
  • Create campaign calendar with timelines and hold influencers accountable to posting dates
  • Responsible for communicating cross functionally with Social & CX teams to ensure adequate social engagement with key influencers
  • Work directly with Director to ensure campaigns are achieving agreed upon performance metrics - responsible for tracking and reporting of all performance details
  • Provide timely reports on monthly and campaign performance
  • Manage ongoing brand ambassador program. Includes but not limited to:
  • Engage our network of Ancient Nutrition superfans to create always-on content for owned channels
  • Send bi-monthly newsletter highlighting to provide talking points for key product lines and highlight secondary products
  • Coordinate ongoing product seeding and reporting on all ambassador activity
  • Additional responsibilities will include:
  • Ensure proper FTC disclosures and compliant language are used in all resulting content
  • Assist in planning/execution of influencer events
  • Manage Influencer campaign budgets, including proper procedures such as invoices, PO’s and forecasting
  • Responsible for expert understanding of product & brand differentiation - ability to educate and speak to Ancient Nutrition products
  • Stay on top of industry trends

Desired Capabilities:

  • Influencer / Blogger Outreach - Ability to identify, recruit and manage influencer program
  • Writing and Communication - Must have excellent written and verbal communication skills
  • Social Media Experience - Understanding and passion for all major social platforms including Facebook, Instagram, Pinterest, and YouTube
  • Organization - Ability to organize all resulting content and handle multiple campaigns simultaneously with high attention to detail
  • Analytics - Ability to analyze reach, impressions and engagements and communicate key takeaways in easily digestible reports for upper management
  • Creativity - Ability to develop creative campaign strategies and identify winning posts and trends
  • Self-Starter - Must have the ability to work independently in a fast-paced environment

Required Experience:

  • 1-2 years experience in social and/or influencer marketing

Benefits

Work is about what you do, not where you do it. We are able to hire from across the US and Canada and if you’re near Nashville, TN you can work from our office. Ancient Nutrition is a laid back, but fast-paced place to be. We work hard because we love what we’re building. No one breathes down your neck. We hire great people who don't need to be micromanaged.

We offer health insurance benefits, basic life insurance and access to affordable vision, dental and disability insurance. Unlimited Paid Time Off is a given for salary employees and a generous amount of paid time off accrues for hourly employees, and after a year of being on the team, both paid maternity and paternity leave are offered.

We are passionate about living healthy lives and offer free Ancient Nutrition products.

If you feel this role is meant for you, write us a killer cover letter telling us why you are the best fit, and why you want to work with us! We really do read them!