Director of Influencer & Social Marketing

Who We Are

ThirdLove disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fitting Room® quiz and is one of the original brands to operate 100% direct-to-consumer. All design and R&D is done in-house, and our extensive and complex supply chain is fully managed by our team. Inclusivity is at the core of who we are and how we serve our customers and build our teams.

Traditionally, women were given a choice between two options when it came to their bras and underwear: Be sexy, or be comfortable. Our Cofounders: Dave Spector, Heidi Zak, and Ra’el Cohen, thought that was outdated too — so, in 2013, they created ThirdLove — a third, better option, which doesn’t force us to choose between being sexy or comfortable.

What Our Team Embodies

Our culture is collaborative, fast-paced, and data-driven, and we were most recently recognized with the Great Place to Work certification. This recognition is given to a very small percentage of companies who apply for it and determined by employees’ real-time reports of their company culture. Earning this designation demonstrates to us that our team at ThirdLove is inspired by our mission, engaged in their everyday work, and enjoy partnering with our teammates and customers. If you want to impact millions of people, find your fit, and propel your career forward, we’d love to hear from you.

What We Are Looking For:

The Director, Influencer & Social Marketing will be responsible for managing the influencer and organic social strategies and team to grow awareness, engagement, affinity and, ultimately, conversion at ThirdLove.

Reporting to the VP of Brand Marketing & Communications, the Director has an opportunity to build and scale an already growing program into a powerhouse influencer and organic social organization. The ideal candidate comes with proven experience scaling talent and influencer capabilities for driving outsized awareness and engagement gains, as well as has a unique knack for knowing what will drive interest to cut through the category clutter. You will understand how to identify the best creators to deliver on KPIs against reach, engagement and cost effectiveness, taking ThirdLove’s influencer program to the next level to drive interest, engagement and brand love with ThirdLove’s target consumer. You will also be able to build and grow ThirdLove’s organic social community to drive brand interest and love through a strong, engaging POV.

What You Will Own And How You Will Make A Difference:

• Own, oversee, and execute an influencer strategy across to drive awareness, interest and conversion from new customers
• Architect new approach to building out internal influencer team
• Author talent strategy and executional plan, both in concert with brand-level marketing efforts and as stand alone activations
• Lead the development & execution of influencer strategy designed to affect the entire consumer journey -- brand awareness, engagement, consideration and conversion
• Lead influencer campaigns from ideation and pitching to campaign execution, including paid engagements, unpaid nano seeding, and experiential integration
• Oversee team and participate in contract negotiation process with talent and/or their agents/managers, ensuring clear scope of work, alignment on timeline and deliverables while driving cost efficiencies
• Work closely with cross-functional teams to fully integrate influencer efforts into 360 marketing programs and launches
• Lead and grow a large team of best-in-class marketers, including a growing a non-exempt internal influencer operations team
• Plan and manage annual strategy and budget for influencer activities
• Develop and execute on multi-channel organic social media strategy that links to brand marketing efforts, seasonal needs and PR/influencer efforts
• Create linkages between influencer and organic social efforts that make both channels more successful
• Build and grow the ThirdLove POV in organic social and lens it towards channel-specific audience and usage particulars.
• Develop and report on clear KPIs and tracking metrics

Who You Are:

• 7+ years of influencer or related marketing experience
• Experience in organic social strategy and/or execution
• Strong verbal, written, and interpersonal skills
• Finger on the pulse of the fashion, beauty, & wellness space, trends and opportunities
• Excels in a fast-paced, collaborative environment
• Deep knowledge of and insights into emerging trends, technologies in influencer and organic social
• Balance of creative and strategic, knowing how to bring new approaches and ideas to the table and then operationalize them
• Loves data! Strong aptitude with analytics and interpreting data into creative, action-oriented insights + strategy. Strong understanding of measurement metrics for success
• Familiarity with online analytical tools such as Dash Hudson, Grin, and Google Analytics

ThirdLove Offers You:

• Competitive salary + equity
• Medical/Dental/Vision insurance
• Paid parental leave
• Flex time off
• Discounted and free products
• Gym discounts
• Pet Plan insurance

Diversity

ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.