Who WE are:
Bearaby is an award-winning sustainable DTC sleep-wellness company on a mission to create a calmer, more comforted world: one nap at a time. We are knit together by one common goal: to free the world of plastic-filled, sweaty weighted blankets. We believe that bringing curious, empathetic people together to work toward a shared purpose creates a brand experience that can change the world. We are a global group of dreamers and problem solvers with various skillsets, backgrounds, and interests. We are tight knit (small), but inclusive. We are together, but independent.
Role Summary:
We are currently looking for a digitally-savvy, creative storyteller to join our team as Communications Manager. This role reports to the Communications Director.
Who YOU Are:
- A media relations rockstar who knows how to launch products, work across a global team and tell/create unique stories.
- A communications strategist who understands the importance of reaching goals, delivering ROI.
- An excellent writer who knows how to craft a PR story, supports original content creation and pays close attention to the details.
- A social-media user who can leverage efforts across multiple channels, as well as work with influencers and outside organizations strategically for maximum exposure.
- An affiliate and commerce PR connoisseur.
- An idea person who is eager to brainstorm, share ideas and then see them come to life.
- A 360-degree strategic thinker who leads and activates against a robust communications strategy that includes media relations, influencer programs, partnerships, reporting and more.
- Passionate about sustainable wellness, mental health and napping.
YOU Will:
- Drive the team's overall goals to increase brand awareness for Bearaby and deliver meaningful storytelling.
- Develop new, creative ways to proactively introduce the Bearaby brand and products to the world, while creating even stronger relationships with a wide array of influencers.
- Play an active role in developing on-brand activations, helping execute media and influencer relations programs and reporting on the team’s efforts.
- Develop and activate against an on-brand communications strategy, helping conduct consumer media relations, manage influencer relations and support partnership activation needs.
- Manage communications calendar, influencer database, briefs and monthly reporting.
- Support Communications Director in maximizing agency/partner relationships to further results.
- Work across departments to ensure seamless communication and timely activation of programs.
- Support broader team activities through idea generation, content editing, story angle development, reactive opportunities, and more.
YOU Have:
- A Bachelor’s Degree with 8-10 years of experience in Communications
- Agency experience with DTC and inhouse brand experience is a plus
- Experience using Cision and interpreting data
- Passionate for what you do and a desire to do it with a purpose-driven company like Bearaby
WE Offer:
- Competitive salary
- Worldwide Health Insurance coverage (including Dental)
- Paid Annual Leave
- Maternity and Paternity benefits
- Flex time for returning to work birth-parents
- Flexible and Hybrid work (you choose where and when to work)
- Unlimited Naps under the coziest weighted blankets
