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Posted April 21, 2022
PepsiCo

Manager - Influencer Marketing, Energy Drinks

PepsiCo
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Auto req ID: 272772BR

Job Description

PepsiCo Energy is seeking a dynamic, highly collaborative and creative Influencer Marketing Manager with a strong understanding of today’s top influential voices and creators, product marketing, and obsession with culture.

The ideal candidate will have previous experience driving culturally-relevant initiatives, a deep knowledge of the influencer marketing space and their finger on the pulse of what’s trending today. This person will be integral in authenticating the Energy brands within key consumer targets while creating culture-defining relationships, content, and new brand-building opportunities.

Responsibilities:

  • Move faster than the industry. Search for new opportunities and cultural partnerships that deliver scale
  • Develop, implement, and manage the influencer strategy for Rockstar Energy and Mountain Dew Energy
  • Be at the forefront of consumer insights and culture to inform influencer and content strategy
  • Research influencers, platforms, niches and engage in outreach
  • Recruit and activate influencers; respond to all inbound/outbound inquiries to build an engaged community and program
  • Develop and maintain a roster of relationships with whom we can activate quickly
  • Manage or partner in negotiations with influencers and/or partners
  • Support requests from stakeholders across music, gaming, sport
  • Track and measure efficacy of programs - both always on and campaign specific
  • Ability to analyze data, develop insights, and provide learnings to impact strategy
  • Be a guardian of flawless execution. Set and demand only the highest production standards.
  • Measure quality and effectiveness. Learn what works and scale it. Learn what doesn't and change it

Qualifications/Requirements

  • Deep expertise with key social media platforms.
  • 3+ years social media strategy.
  • 5+ years of influencer and/or culture marketing
  • Ability to identify and foster relationships with relevant influencers and creators on TikTok, Instagram, Twitter, YouTube, etc.
  • Must have experience in creating and executing influencer or ambassador programs and initiatives
  • Excellent project management skills and attention-to-detail.
  • Familiarity with back-end publishing and platform and analytics tools (i.e. FB insights, YouTube Analytics)
  • Covid-19 vaccination may be a condition of employment dependent on role and location. For specific information, please discuss role requirements with the recruiter.

Relocation Eligible: Not Eligible for Relocation

Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement