Social Media Associate

Social Media Associate

Rainbow Shops is looking for a Social Media Associate with a passion for creativity and all things social! You will be working with Senior Leadership to develop strategies on Instagram, Facebook, Pinterest, Tiktok and YouTube while continuing to build upon our engaged community. The best part - you’ll work with various departments from Influencer to Graphic Design and our Fashion Stylists!

The ideal candidate thrives in a fast-paced environment, works well with management and across multiple teams, is proactive in identifying strategic opportunities, comfortable engaging with media and understands the importance of building relationships and communities on social media.You will be adaptable and work well both independently and in a team environment.

Core Responsibilities

● Lead organic social media initiatives, including growth/engagement on existing platforms and stay on top of new platforms and trends.

● Work with internal teams to coordinate content monthly on all social media platforms (Facebook, Instagram, Twitter, Pinterest and TikTok).

● Schedule content on all platforms via SRM.

● Maintain unified brand voice across social media channels.

● Identify key calendar moments that align with the brand and develop social media activations to engage current and potential community members across social.

● Serve as community manager on all social media platforms and reply/respond to comments on social media channels. Monitor social listening platform for brand conversations, flagging potential negative issues and partnering with field and customer service teams to escalate and resolve inquiries and conflicts.

● Collaborate with Senior Leadership to create and develop effective growth strategies across key social platforms.

● Report daily/weekly on trends in the digital space, content creation, media, pop culture.

● Review and analyze weekly, monthly and quarterly social media reports and make recommendations.

Qualifications:

● Passionate about social media with 3+ years of social media experience, including content development (copy + visual), social analytics and community management

● Passion for the fashion industry and knowledge of the fashion landscape on social

● Knowledge of and interest in the ever-changing social media landscape

● Strong visual aesthetic and ability to understand what makes compelling content

● Excellent copywriting and communications skills

● Creative thinker/planner who is not afraid to suggest out-of-the-box ideas

● Strong time management and organizational skills and the ability to think on your feet

Hybrid Schedule: Effective after 30 days of employment

3 days in office / 2 day remote

Our company is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.